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THE GROWTH OF SOUND 25
not only see our favourite stars of stage and screen but hear them as well!
Once established, the Fox Movietone was developed rapidly. The first subject exhibited publicly was one in which Raquel Meller, the famous Spanish artiste, appeared in a cycle of songs, on January 21, 1927, in conjunction with the showing of the Fox picture, What Price Glory. On May 25th of the same year the first complete Movietone programme was given in New York, in conjunction with the showing of Seventh\Heaven, a Fox picture of distinction. It was produced by Frank Borzage and featured, and subsequently made stars of Janet Gaynor and Charles Farrell. On December 31, 1927, the initial regular issue of Fox Movietone News, the first talking news reel, was released. Through this new medium it was possible not only to see the face of the world's news, but to hear its voice, too. To-day the world's greatest celebrities speak to the world through the Fox Movietone, from the four corners of the globe. Royalty in the persons of King George of England and King Alfonso of Spain, and international figures like George Bernard Shaw and Mussolini, are brought to the people of every land. A worldwide organization of news-reel crews records important events throughout the globe. Fox Movietone quickly became a weekly feature. It was so well received by the public that two issues weekly were introduced, and afterward three weekly issues. It is the object of Mr. William Fox further to multiply the releases until a complete talking news reel will be shown every day!
The first feature film in dialogue produced through the medium of Movietone by the Fox Film Company had its premiere on June 18, 1928, at the Globe Theatre, New York. The programme included The Air Circus, together with the first comedy, The Family Picnic. The first outdoor talking picture was In Old Arizona, also a Fox production,