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268 SOUND MOTION PICTURES
Roxy Theatre Orchestra of New York City ... 75
men playing! Bringing to your ears the marvellous musical score played
by the 75 musicians of the Roxy Theatre on the
Movietone! Gloriously . . . gorgeously accompanied by no-piece Roxy
Theatre Orchestra on the FOX MOVIETONE! And you'll HEAR the great Rapee conduct a no-piece
symphonic orchestral accompaniment on the FOX
MOVIETONE!
Note: When a musical accompaniment is ike subject advertised, what is significant should be singled out: the conductor y the size or the reputation of the orchestra; or phonograph record fame.
Catchlines Adaptable for Personality Presentations
Below is a series of catchlines, used in Los Angeles in advertising Jolson's Vitaphone production The Jazz Singer. They fit, perhaps with a change here and there, any personality, either singing or speaking, and in any kind of a picture, and are adaptable for all media:
Next Wednesday! Premiere of Premieres — The Great
Theatrical Sensation! World's Greatest Entertainer in the Greatest Show of his
Life! New Songs and old favourites sung by Mr.
Jolson during the action of the story on the Vitaphone. Will Rogers in the hit of his hit-packed life! To-night! The sensation of the whole show world in a
glorious premiere of stars and lights! Will Rogers in the movies now . . . movies that you HEAR ! Jolson's in the movies now ... he sings . . . old songs . . .
new favourites ... he talks ... he acts . . . and how!
It's the hit of his hit-packed life! It was gorgeous . . . last night they cried . . . they laughed
. . . they shouted . . . Al himself broke down and wept.