Sound motion pictures : from the laboratory to their presentation (1929)

Record Details:

Title:
Sound motion pictures : from the laboratory to their presentation
Date:
1929
Publisher:
Garden City : Doubleday, Doran & Company, Inc.
Volume:
Sound motion pictures : from the laboratory to their presentation
Leaf #:
000295
Language:
English
Subjects:
Motion Pictures, Motion pictures--Technology
Collection:
Books
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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ADVERTISING 271 Sound trailers have been, and will continue to be, a valuable adjunct in advertising sound motion pictures. A new field of trailer advertising has been developed by the various studio publicity departments in connection with sound pictures. These are specially produced from a miniature scenario enacted by featured players of the cast. Many of these are quite entertaining and are a splendid medium of publicity for the forthcoming attractions. The following are sample trailers giving an idea of the advance screen copy which can be used to advertise the coming of the various types of synchronized pictures as well as those suitable in announcing the inaugural of a Sight-Sound policy. Excerpts from the other trailers may be added, designating the particular kind of sound attractions of the opening programme, and along similar lines, in advertising a programme which includes more than one of the five different categories of sound. Such trailers should be used a week or two in advance of the actual opening. In addition to these a series of introductory and teaser short trailers are of value. BARNUM . . . HIMSELF . . . NEVER AN NOUNCED ANYTHING BIGGER THAN . . . this epochal event in the entertainment history of [your city or town] . . . the realization of the age-old dream of motion pictures that SPEAK! FOX MOVIETONE TALKING NEWSWEEKLY: WARNER BROTHERS MARVEL VITAPHONE PRODUCTIONS [or whatever synchronization you will have] will be yours as a regular part of the entertainment offered here starting [date]. This contribution of science endows motion pictures with SPEECH . . . affords wonderful musical settings . . . brings