Sound motion pictures : from the laboratory to their presentation (1929)

ADVERTISING 277 about the individuals who will appear and speak; about the effects that will be heard. Every motion picture production of itself suggests good publicity material, and though it isn't advisable to give the story in synopsis form and thus destroy the suspense, yet certain high lights may be touched upon and converted into interesting reading matter. Any good personality can likewise inspire plenty of story material to the imaginative writer. The following is a sample of the type of copy that may be used in connection with a 100 per cent, dialogue picture offered in a theatre for the first time: The 100 per cent, talking motion picture has arrived at last ! Its coming was inevitable. And so, for the first time, patrons of the Theatre will hear as well as see The Broadzvay Melody, the all-talking MetroGoldwyn-Mayer production, when it opens its engagement on . This newest of screen marvels brings life to the screen. You hear the characters talking, laughing, singing. You hear the orchestras in the cabaret scenes. You hear every dialogue as spoken. One of the outstanding features of the picture is the synchronized musical accompaniment to the picture by a 100-piece symphony orchestra, bringing you the best in orchestral music. Talking pictures are the rage of the country to-day. Theatre after theatre in every state of the union has been wired to take care of the "talkies." Installing the equipment necessary to show Fox Movietone Follies in the Theatre has been costly. No effort has been spared to give the people of the latest pictures. Sight-Sound pictures have come to stay. They are the logical outgrowth of the development of the motion picture industry. The best minds in the industry are now trained in their direction. It has taken years for