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ADVERTISING 279
It speaks for itself . . . Fox Movietone News . . . will
flash for the first time upon the screen of the
Theatre next week. This new scientific marvel that brings the sound of the world events to your ears along with a view of them to your eyes, has, in a short time, become the sensation of the show world.
No longer are the intrepid news reel photographers satisfied with a photograph of the President making a speech, with a scene of a football game, or with a view of a pageant in a far-away land. They come now with the voices of famous men and women as well, with the roar of the crowds, the shrill whistle of the referee, and the jargon of distant tongues.
Fox Movietone Talking News Weekly will be a permanent
figure of the Theatre's screen. It is the very last
word in entertainment. It brings to you the world's sights and sounds. It will sweep you away with its startling nearness and make you believe you actually are at the scene where the picture is being taken.
There is no motion picture field in which sound and voice more perfectly fit than in the News Reel. Millions throughout the country, who heretofore have had to be satisfied with only seeing the President, Gene Tunney, Pershing, and other world-famous characters, now will hear them speak with a clarity that leaves the listener amazed. The roar of a battleship's guns, the hum of airplanes, the umpire's cry — all of these are now the rich heritage of the movie fan. They will bring the world to your doorstep. They are the closest thing to actual travel that the human mind has ever been able to conceive.
The talking news weekly starts on at the Theatre
and will continue there indefinitely.
In Plates V and VI, there are shown a number of advertisements which have successfully been used in various campaigns.
Finally, under the heading of "exploitation," many