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292 SOUND MOTION PICTURES
reached the full stage of development that is reasonably expected to take place eventually.
The Victor Talking Machine Company, Columbia Phonograph Co., and the Brunswick Company furnish a cue service for motion picture theatres, which may be used in connection with nonsynchronous equipment. A special record library is furnished by these organizations, and each motion picture is cued so that musical accompaniment may be available to theatres equipped with nonsynchronous devices.
In the production of the singing motion pictures, which may be compared with musical comedies of the legitimate stage, sound has brought to the cinema a type of entertainment that is brand new. The motion picture musical comedy, however, carries with it a deeper note of reality and sincerity than is possible on the legitimate stage. Such productions — Metro-Goldwyn-Mayer's The Broadway Melody, the Fox production Hearts in Dixie, Paramount Famous Lasky's Close Harmony, Warner Brothers' On With the Show and The Desert Song, and Paramount's Glorifying the American Girl — are of different types; yet all certainly point the way to a new convention of screen entertainment.
The influence of the song motion picture, I am convinced, will be felt throughout the industry. Herein are combined drama, comedy, and melody; and it may well be prophesied that sound will have its highest expression in the production of singing motion pictures. This anticipation has already brought about changes and additions in the personnel of the principal motion picture studios. The tremendous appeal that such productions have for the public is clearly indicated by the incredible success of a personality such as Al Jolson's. Hence it is expected that many productions will be presented in which vocalizing plays a very important part. The melody motion picture