We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
THE SHORT SUBJECT 299
feel that they must offer an entertainment different from that which is shown subsequently by smaller theatres, who charge a lower price for admission.
Although sound talking pictures are and will be available to motion picture theatres regardless of size and admission price scale, the de luxe theatre, because of the stage number, is enabled to offer entertainment that in a measure is exclusive and different from that subsequently shown elsewhere in the same city. The only exception to this is found in such cities as New York and Chicago, where subsequent-run theatres are of almost the same character as the first run. De luxe houses are able to keep stage entertainment as an exclusive feature because of the physical limitation of the smaller subsequent theatres, and because of the fact that that type of theatre cannot afford the expense involved.
It is therefore more likely that de luxe motion picture theatres will continue to show stage entertainment and will continue to improve it in order to maintain an exclusive feature. At the same time, the de luxe theatre programme will include the very best of the sound short subjects, just as it has in the past. Long run theatres that are located in many of the large cities and that have been devoted to the showing of the very finest of photoplay attractions without stage entertainment of any kind will also continue the practice, and the sound short subject will make their programmes more attractive, in consequence.
In the beginning sound short subjects were made with whatever talent was available, a practice which perhaps resulted in the slowing up of their development. Most of the offerings did nothing more than reproduce the act or routine of mediocre performers. Motion picture audiences, having become accustomed to a high type of screen entertainment, soon looked upon such subjects with indifference, even though they manifested a strong interest in