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300 SOUND MOTION PICTURES
the beginning because of the novelty of seeing pictures that talk. Some producers, in their anxiety to introduce sound with their product, added sound effects to pictures that had already been completed. Their attempt at reproducing every sound coincident with the action has proved decidedly unsatisfactory.
The sound short subject will have its final test only when the subject is planned as such from its very inception and when talent of the highest character is used in the production. With such incentive and equipment we shall see the development of a new technique in the production of short units for the motion picture programme. Producers who have recognized the possibilities have created novelties that have met with a high degree of public favour. The Fox Film Corporation was the first to recognize the possibilities of the short subject produced with regard to motion picture technique. The first of this type was a dramatic interpretation of several songs by Raquel Meller, recognized Spanish artiste. It was produced through the medium of the Fox Movietone and was first shown at the Carthay Circle Theatre, Los Angeles, on June 8, 1928. It was well received by the public, the industry, and the critics. The first talking comedy that followed screen technique was The Family Picnic, produced by the Fox Film Corporation and directed by Harry Dels. Another important production was Marching On, featuring Charles "Chic" Sale. This was based on a vaudeville act in which Mr. Sale had appeared. As sound motion picture entertainment it was capably handled for the screen under the direction of Marcel Silver.
A new type of comedy, combining dialogue and singing with action and dancing, thus became possible. One of the first short musical comedies was The Belle of Samoa, produced by the Fox Film Corporation with Lois Moran, Clark and McCullough, and a singing and dancing chorus.
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