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THE SHORT SUBJECT 303
tributed entirely to the Fox Movietone News, through whose services motion picture theatregoers have not only seen the world's news but actually heard the sound as well. Among the famous men who have been recorded on the Fox Movietone are Calvin Coolidge, Colonel Lindbergh, the King of Spain, the Prince of Wales, Benito Mussolini, George Bernard Shaw, Lloyd George, Ambassadors Herrick, Fletcher, and Hammond, Aristide Briand, former Governor Smith, and President Hoover. Plate VII shows Fox Movietone News reproductions. Furthermore, what with the world-wide organization of the Fox Movietone News, it has become a weekly feature in practically every important theatre throughout the country. Its popularity increased to such an extent that two issues weekly were released; these were afterward increased to three weekly issues. Now announcement comes from William Fox that further increases will be made, until eventually one complete release will be offered every day. This is an accomplishment that even the silent news weekly has not been able to boast. In anticipating a goal of a news reel a day the Fox organization bases its prophecy on the fact that the public demands its news fresher than the biweekly issues can bring it. Accustomed to receiving news from the daily press within a few hours after it has happened, the public will naturally wish the same service from any other news agency.
An interesting issue was shown recently by the Fox Movietone News, when two Presidents and one ex-President were presented on the same programme — William H. Taft, Calvin Coolidge, and Herbert Hoover. It can readily be seen what an important part the present-day subjects will play in recording the visual and auditory history of the world. The short subject becomes an archive which will prove of great value to the future. It becomes a living encyclopedia of the important personalities of the age we