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3o6 SOUND MOTION PICTURES
Even during the reign of the silent screen short subjects were fascinating. They drew the public, for they were not only interesting in themselves, but added attractively to the value of goods received for the price of admission. In the latter regard they were a boon to operators, who featured them on programmes and in advertising as proved drawing cards. To producers they were a fertile field of variety and a means of increasing the output of manufacture. And they were often laboratories for experiment that paid their way as entertainment.
Now, in addition to repeating their history in certain respects, they are the vehicles of further enrichment. They bring us the musical show, the concert, the opera. Who knows what they will bring us next? — these little brothers of the film that so often grow up to be very big indeed!
To conclude the section on contributive features, I wish to point out the fact that if I have mentioned only three it is because these have either been changed greatly by the new phenomenon or have brought changes into the theatre. The other auxiliaries are still in use — colour effects and lighting, ornament in interiors, expert advice. Of the last I have said much in a new connection in the chapters on the theatre and the studio. As for the others, I have told all I care to say in a previous work, where the information is ready for those who are interested.
The public is desirous only of a good show in a good theatre — and rightly. We on the inside know how complex is the organization that ministers to that simple demand. We know what must go on, for example, in council and counting rooms before the crowd lines up at the ticket office. In connection with our latest venture we have learned that fact all over again. Ours is a mighty tree of many branches; a growing tree that shall put forth yet