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USE OF SOUND 323
chapter are capable of theatrical presentation. Certain topics of science, exploration, and education may be parts of the programme, just as the news reel now includes matters of current history and of geography. Or else, in a more remote future, there may come into existence specialty theatres, like the German ones I mentioned, for audiences which create such a demand.
However, in the sense in which we use the word theatre to-day, a great deal of future exploitation may lie outside the industry. Schools, libraries, shops, and commercial establishments may very well develop facilities and techniques of their own. In other words, the mechanization of sound is no mere amusement enterprise. In the larger view, it takes on the proportions and reveals the implications of a world, or, at any rate, of a national movement. Since the theatre is the pioneer others will come to us for guidance. Doubtless they will come to our studios for their product, and the basic procedure will thus tend to be universal.
Our interest in all this is therefore twofold. On the one hand there is the pragmatic consideration of markets increased and multiplied. On the other hand there is the reassurance that what we have undertaken can be no mere fad. What interests all people, what ramifies its possibilities wherever we turn, cannot fail to have lasting effect upon the business we are engaged in. The sound motion picture has come to stay because it is at once the voice of the era which has ushered it into being and the most characteristic product of that era.