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THE FOREIGN MARKET 331
as the American film industry's attitude on the question. He declared :
I sincerely commend every effort which is being made to bring our two countries closer to each other through the motion picture; and I repeat that there is a whole-hearted welcome in America for films which reflect the centuries of English culture which, we claim, is our heritage.
This spirit has created a greater degree of friendliness between the film industries of the two great English-speaking countries.
Great Britain is now operating under a quota law which guarantees the home market for ten years. A #100,000,000 fund is provided to build a moving picture industry at home. In the field of operation England has approximately thirty-seven hundred motion picture theatres. In addition to this its colonies contribute as follows:
Australia 1216
New Zealand 426
India 309
South Africa 400
Canada 1000
It may be expected that most of these countries will introduce a British quota law similar to that of Great Britain.
The quota law provides that j\ per cent, of the total footage exhibited in British theatres during 1929 must be British made. In 1930 and 193 1 this ratio is increased to 10 per cent.; in 1932, I2ยง per cent.; in 1933, 15 per cent, in 1934 and 1935, 17 J per cent.; and from 1936 to 1938 inclusive, 20 per cent. Only time will determine whether the British film industry can produce a commodity which will justify these conditions.
Cinema control legislation is likewise in effect in France. Although the original French terms were very severe, a