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THE FOREIGN MARKET 335
that are produced. Such silent motion pictures will include musical accompaniment and sound effects, and these should continue to find a ready market until such time as foreign producers become familiar with the use of sound recording equipment.
Some effort will be made by American producers to cater specifically to certain countries. Marking one of the first steps in internationalization of talking motion pictures, Irene Bordoni, legitimate stage star, is appearing in a motion picture in which she sings in German, French, Italian, and Spanish, as well as English. In the making of Innocents of Paris, featuring Maurice Chevalier, a French version has been made as well as an English one, in addition to a silent one for general consumption in other countries.
The song motion picture probably has a chance of pleasing foreign audiences, and music may help to carry the appeal of American synchronized films for some time to come. The presentation of Al Jolson in The Jazz Singer created a favourable impression when produced in Paris. At Glasgow, Scotland, sound was introduced through the medium of The Singing Fool and was received favourably. On October 26, 1928, Londoners saw their first complete talking motion picture, The Terror, which, however, was not received with too much enthusiasm. Songs and symphonic scorings are understood by people of all nations. Any mother will recognize a lullaby, whether it is sung in English, German, French, or Russian. The natives in distant Africa have an appreciation of the unruly rhythm of an American jazz band. Grand opera supplies the best example that music has a universal appeal. During the operatic season one often hears scores sung in three or four different languages. The fact that they are not sung in English does not lessen the enjoyment of music for true opera lovers.