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THE FUTURE 371
the study of art and science, the University of Southern California has given the cinema academic standing. In the 1929 spring semester schedule, along with university courses in literature, language, Latin, and law, is a new course, "Appreciation of the Photoplay," which has been bulletined between courses of philosophy and physical education. The university will offer the degree of Bachelor of Science in Cinematography to those who complete the course successfully. Qualified members of the Academy of Motion Picture Arts and Sciences, leaders of the industry, noted critics, and selected members of the faculty of the university, will give lectures on the subject. The course will cover the early history of the photoplay, its scientific foundation, its growth and development, the silent photoplay, the modern photoplay with sound and voice, the story, the actor's art, pictorial beauty, the principles of criticism, the social utility of the photoplay, its relation to the aesthetic culture of the world, and its future. A permanent reproduction by sound-recording devices of the selected lectures will make the course available to other institutions of learning. A library of a new literature, critical and analytical, as applied to screen art, will be developed. Students are to learn the photoplay as an instrument for portraying the best in science and art, in literature and commerce, in religion and recreation. Need I point out the significance of all this to American culture and education? It has been held, moreover, that the dialogue motion picture will have an effect on American speech. Indeed, it will eventually have the strongest influence. What that influence will be is in the hands of those who are entrusted with the making of the product itself.
The William Fox interests, which brought Movietone (the-sound-on-film method) to the industry, have already placed themselves in probably the strongest position as