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372 SOUND MOTION PICTURES
producers, distributors, and exhibitors. The acquisition of the control of the Metro-Goldwyn-Mayer Corporation and Loew's, Incorporated, by the Fox Theatres Corporation, is the greatest single achievement yet recorded in the manoeuvres for supremacy within the trade. This acquisition, including supertheatres in many of the more important cities in the country, the Fox-West Coast Theatres, and the Poli Circuit in New England, has given to the William Fox interests the most strategic position in motion pictures. Warner Brothers, who introduced Vitaphone (the-sound-on-disk method) to the industry, have acquired control of the Stanley Company of America, an important circuit in the East, and First National Pictures, Incorporated, together with other theatre acquisitions, and have thus placed themselves in a relatively strong position.
The recent consolidation of Keith-Orpheum Theatres and the producing units of Radio-Keith-Orpheum (formerly known as the Film Booking Offices) by the Radio Corporation of America, brings new business interests within the motion picture industry. This activity on the part of the Radio Corporation has led some people to believe that the American Telephone & Telegraph Company, because of its holdings in the Western Electric Sound System, has more than a passing interest in the motion picture industry. It seems very doubtful, however, that a public utility organization such as the American Telephone & Telegraph Company would invite complications by interesting itself in an industry so foreign to its own field.
The Paramount Famous Lasky Corporation has entrenched itself with the opening of new theatres at strategic points, thus insuring for itself adequate representation of product. It has quickly adapted itself to the new conditions brought about through the introduction of sound and will continue to be an influence of further progress within the industry.