Sponsor (Apr-June 1959)

Record Details:

Title:
Sponsor
Date:
Apr-June 1959
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1959)
Leaf #:
00070
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

WRAP-UP NEWS & IDEAS PICTURES A BLANK, MY LORD is one of the ways Shakespeare describes ratings in this Nielsen plaque presented to NAB president Hal Fellows ( I ) by Henry Rahmel, v. p. and general manager of Nielsen. "Mr. Shakespeare on Ratings" first appeared in SPONSOR'S "10-Second Spots" column REHEARSING Multiple Sclerosis song are (I to r) Al Lamm, WOW, Omaha; Walter Johnson, local MS chairman; Sybil Hatch, MS victim; Dick McCord, local MS head; Joe Martin, WOW. D.j.'s Lamm and Martin wrote the song WHOOPING IT UP: NBC newsman Bob McCormick, made honorary chief of Blackfeet Indian tribe for his efforts on behalf of American Indians, beats the drums while Indian brave Birdshead does a tribal dance ADVERTISERS K. J. Reynolds will again sponsor six shows on the tv networks this fall. The indications are that it will continue If agon Train. Lawman and / we Got a Secret. There'll be a newcomer, Johnny Staccato on NBC. The replacements: the Bob Cummings and Phil Silvers shows. Reynolds would have been content to continue with Silvers, but CBS is inclined to call it a network run. Incidentally. Reynolds has quite an investment in commercials built around the series troupe. Campaigns: • Eastman Kodak Co. will be focusing their cameras on the tv screens this June, via a five-consecutive-day promotion on the three tv networks. Designed for summertime picture taking. Kodaks "5-Day Telerama" (13-17 June) will include the U.S.G.A. Open Golf show. Ed Sullivan, a 90-minute Disney special, / Love Lucy and Ozzie & Harriet. TEN YEARS FROM NOW bigger and better say (I to r) Walter Guild, David Bascom and Dan Bonfigli, as they celebrate 10th anniversary of Guild, Bascom & Bonfigli C2 SPONSOR 4 April 1959