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Vgencj l"i Kodak : l\\ I .
• Gardner Advertising has come up with some radio spots l"i Southwestern Hell Telephone Co. thai let \ mi hear color \ ia music. Developed to promote color extension tele phone-, the campaign breaks this week in the 30 cities served l>\ the Hell Co., i" run for one month,
Sylvania and Ford have accomplished the unusual in this respect* a I""' item linked with a (3,000 item in a contest.
The contest : "Picture ^ ourself in a '59 Ford," designed t<> sell flashbulbs and at the same time bring people into Ford dealershops t<> liave their pictures taken b) photoflash.
The contesl ends 15 April. I. Walter Thompson, which has l»<>th accounts, developed and staged the promotion.
Treasurer's report: Pepsi-Cola's
l{).">i! year broke all record in sales and earnings. The figures: earnings alter taxes totaled si 1 ,5 million, compared t>> $9.6 million in 1().~>7 . . . The Maytag Co. estimates that sales
dm big the lii-t quarter w ill total approximate!) $30 million, up about 20' i I mm the In si quai tei of L958, w ith eai nings Foi the Eoi mer quai tei close i" $3 million, compared to $1.8 million foj the same pei ii id last year.
Pet Milk Co. has established a research and development division, concentrated in the company Green\ ille. III. center.
Man) Heineman, formerl) head id the St. Louis research <li\ ision, will be director ol product development and Dr. Karl Louder will be direct I research.
Strictl) personnel: R. P. Edwards, named manage i ol ad\ertising and sales promotion foi Westclox Division ol Genera] Time . . . Eric Younger, appointed director of advertising ami sales promotion lor the Manhattan Shirt Co. . . . Malcolm Stewart, treasurer of the (1 Metre Co., elected a v.p. . . . Seymour Melbegott. promoted to the newly-created post ol sales promotion manager for the Pepsodent di\ ision ol Lever . . . II. William Coulthurst, to head ad
vertising and sales promotion at th< Speidel Corp.
AGENCIES
V« had been expected on Madison Avenue, ^ «S. 1% this week won the Bweepstak.es for the $6 million imerican Airlines account.
\Ih,iii in agencies were aftei the business. ( Ine of them. F&S&R, had included in it presentation a recommendation ol an annual t\ special plus continuing spol in the regions sei \ iced b) American.
MacManus, John «\ idams is lining up anothei series ol eight t\ specials Foi Pontiac during the 195960 season.
Pontiac's othei ah media plans Foi the coming season are -till in planning stage.
Burke Dowling \dams and St. Georges & Keyes have merged to
Form \ilain & Keyes in N.Y., ( Ihicago and I,. \.. with combined annual billings of SI 6 million.
TURNABOUT — Colgate throws a party for hostess Bess Meyerson of tv's The Big Payoff, now in its seventh year. Shown here with her: Gordon Cates (I), sr. v.p., L&N; Stuart Sherman, Colgate v.p., corp. mlctg.
\ MEETING OF THE TV CODE REVIEW BOARD of the NAB rings these members together (I to r): Mrs. A. Bullitt, KING-TV, Seatle; E. K. Hartenbower, KCMO-TV, Kansas City; Mrs. H. McClung, iHSL-TV, Chico, Cal.; Gaines Kelley, WFMY-TV, Greensboro, N. C.
ROLL OUT THE BARREL: That's what WHK, Cleveland, did to introduce "Strat-O-Phonic" sound — with, of course, these models in them
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