Sponsor (Apr-June 1959)

New officers: Stanley Keyes, who was president of his agency, becomes chairman, headquartered in New York; Adams will continue as president and operate out of Atlanta: Edward Hoffman, named executive v.p.; Alfred Anthony, senior v.p. and creative director; Thomas Dixcy, senior v.p. and secretary and Jack Hard), senior v.p. and general manager. The Atlanta office of Burke Dowling Adams will continue under that name. New agencies: Lee Peer, formerly operations and programing consultant to KSHO-TV, Las Vegas, has formed a new agency: Adler, Peer & Associates, at 810 West Keno Lane, Las Vegas . . . Rich, Bryan & Curtis, at 50 East 42nd Street, New York, with Bill Bich as president . . . Wilhur-Ciangio and the H. E. Beekman Co.. both in New York, have merged to form WilburCiangio, Beekman & Packard, Inc. with Harry Beekman. chairman and Joseph Packard, president. 5«ual8«3 ostw uu Oscar Mayer's dollar buys more on WKOW ". . . Our 75th Anniversary sales campaign on WKOW was made even more effective by the complete and aggressive merchandising help provided by WKOW's Merchandising Director Jim Miller. His calls on grocers, his success with display installations and his thorough coverage of the trade with merchandising letters added immeasurably to the selling impact of the campaign." Clay Kent Sales Promotion Manager OSCAR MAYER & CO. We are proud of the part ive played in your 75th anniversary celebration. Thank you, Wherry, Baker & Tilden, Inc. for this opportunity to prove that WKOW -TV is first in selling a buying Madison and soatln rn \Vis( onsin. Ben I Eovel Gene) a I Manager Represented Nationally by Headley-Reed WKOW MADISON, WISCONSIN TV-Q RADIO10 KW1070 Agency appointments: American Cynamid Co., for its institutional advertising, to EWR&R . . . American Silicone Co., Denver, for its advertising and product development, to Cunningham & Walsh, San Francisco . . . The Automotive Division of Gough Industries, to CarsonRoberts, Inc., Los Angeles . . . Osrow Products, for its new Wash 'N Wax auto detergent, to SmithGreenland, New York. Winner: Jack Fennell, of William Esty awarded a vacation trip to Las Vegas and Hollywood for his winning slogan in the KBAK, Sacramento-Stockton contest. On the personnel front: Albert Petcavage, formerly assistant v.p. and media supervisor at Ted Bates, joins Doyle Dane Bernbach as media director . . . Ray Mauer, a v.p. and member of the board of Geyer. Morey, Madden & Ballard, appointed creative director . . . Norman Frank, director of radio and tv at Lynn Baker. Inc.. New York, named a v.p. . . . Pamela Wood, to v.p. and copv director of Silton Brothers. Callawav. Inc.. Boston . . . John Williams leaves Cunningham & Walsh, where he was senior v.p.. to join Henderson Advertising. Green « ville, S. C. as v.p., creative director I and member of the executive com1 niittee. FILM Months of negotiations between the Buckeye Corporation and Transfilm ended last week in successful arrangements for an acquisition by means of a stock transfer. It is reported that $700.<HMl in Buckeve stock went to Transfilm as its outlay for the acquisition. Buckeye's holdings in tv alreadv include Flamingo Films. Pyramid Productions and some film property rights. Moves bolstering Buckeye holdings 1 ;i-t week wiih broadcast veterans included tin' hiring of Alexander (Sandy) Stronach as sales v.p. m Flamingo. International sales: Fremantle of Canada reports ,i lo'O' , hillings increase l<>r I9."><> over the previous 64 M'oVM.Hi 1 Al'KIL 1959