Sponsor (Apr-June 1959)

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Hot Springs, Ark. Pop. 33,800 is larger than Midland, Texas Pop. 64,700 in General Merchandise Sales La Crosse, Wise. Pop. 79,700 in Drug Store Sales Sheboygan, Wise. Pop. 91,900 in Apparel Store Sales Ask Us "Why" KBHS 5000 wafts at 590 kc 113 Third St., Hot Springs, Ark. The Radio and Television Executives Society cordially invites you to a special benefit performance of the sure fire hit musical DESTRY RIDES AGAIN Starring Andy Griffith and Dolores Gray on Thursday evening, April 30. Proceeds go to support the many educational and service activities of the i; i ks. For your reservations write RTES Biltmorc Hotel New York 17, New York year; Fremantle now distributes 55 half-hour series in 31 countries among which new territories include Poland and Brazil . . . Ziv's Bold Venture sold to markets in Mexico, Australia and England . . . ABC Films signed Meet McGraw to Australian stations and People's Choice to Japan . . . Sheldon Reynolds claims a one-slot price of $7,500 for Berlin sale of Berlin-produced pilot of Appointment With Fear. Domestic sales: Official Films" The Big Story sold to WNEW-TV, New York and WTTG-TV, Washington . . . Regis Films reports buys on current Crusader Rabbit series total $1,450,000 with most recent pacts to WRCA-TV, New York; KRCA-TV, Los Angeles; WGAL-TV, Lancaster, and WTVD, Durham . . . ABC Films lists 16 new markets buying Anniversary Package British feature films, plus the following sales on 26 Men: California Spray for KRON-TV, San Francisco; Rust-Oleum for \\ CkT. Miami and WDSU-TV, New Orleans; Purina Dealers, KTVO, Ottumvva: Thunder bird Carpets, KIVA-TV, Yuma: Sehomhurg Jewelers, WRBLTV, Columbus, Ga., and to station KXII-TV, Ardmore . . . UAA reports feature film and cartoon sales to 18 stations. Programs: Bernard L. Schubert casting for Boy Pioneer . . . Mrs. Glenn Mann has formed a new radiotv-film packaging house . . . Ted Lloyd has acquired broadcast and screen rights to Archie. Promotion: Commendation for CNP's Flight series have been received from U. S. Senator Barr\ Goldwater of Arizona . . . ABC Film> star Cleo of The People's Choice will appear on National Tuberculosis Association posters this summer. #> Commercials: Sheldon \emeyer joins Depiclo Films as an executive producer . . . I l'\ proposals made to United Scenic Artists Local 829 were rejected l»\ the union lasl week . . . Mitch Leigh, head ol Music Makers, earned a pei Eoi mance fee Eoi his special effects whistle in a I 'raise i ommercial sound hack thi ough K&E. StrictU personnel: Frederick Jacob! will head the radio press section "I the National Education Asso ciation New York office . . . NT\ named Kurt Unger as European sales manager and Melvin J. Edelstein as Latin American manager . . . Lawrence L. Wynn is national account executive for 1TC . . . Art Breecher named midwestern sales manager for Official Films . . . Leon Peck to post of N T\ assistant comptroller . . . Mrs. Shirley van Sickle is ABC Films' new film traffic manager . . . Howard Kany appointed director of international business relations for CBS stations division. NETWORKS \\ hat might indicate that sports telecasts tend to draw more people to a set than the average program is a study just completed in connection with the All Star Golf Show on ABC T\ . Ybout 1,000 known viewers of the show were polled h\ postcard on the number of people who, as a rule, watch it w ith them. The return was 75' i and the answers came out to an average of 4.0 viewers per set — as contrasted with a 2.3 average for all types of programs. Another study revealed that the' show gels an audience of around 75 viewers per-country-clnh-per-Saturday. There are approximately 5.000 such clubs in the L. S. All Star Golf has been renewed h» next season b\ Reynolds and Miller High Life. Other sports notes: Arrow Shirts (Lennen \ Newell' will sponsor the nine coast-to-coast live NC\\ football games \ia N1H TV this Fall, calling for the largest ad budget in \iiow s histor) . . Phillies Cigars i Wcrinen \ Schorr] has one-hall of the weekend natiotui telecasts of Major League Basehal \ia NBC TV. while Anhanser Bnsch (Gardner) has one-half of tlv games in the Midwest region; M tional Brewing (W. l'>. Doner) f<> one-half in the Southeast; and Gen« see Brewing (Marshalk & Pratt) one-quai tei in New ^ ork Stale. VBC. TVs accumulation of No. places per half-hour bet wee 7:30-10:30 p.m. seven nights week continues on the upswinj Here's how these 12 half-hoi C6 >l'U\M>li 4 APRIL 195