Sponsor (Apr-June 1959)

Record Details:

Title:
Sponsor
Date:
Apr-June 1959
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1959)
Leaf #:
000155
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

\M \/ S/ \/ w The Case of the Brand New Half-Billion Dollars! When WSM-TV started telecasting from the Central South's Tallest Tower (1408 feet above average terrain), over $1/2 Billion in Effective Buying Income, and better than 1/2 million people, were automatically added to the Nashville Television Market. HERE ARE THE FACTS AND FIGURES: The New Nashville Market Total (New Tower) Gain (New Tower) Population 1728,800 546,700 Effective Buying Income 52,074,487,000.00 $568,875,000.00 ^ Retail Sales $1,519,052,000.00 $413,981,000.00 M Market Data — Sales Management ALL THIS AND A 40.5 SHARE TOO (FEB. '59 ARB) If you want to garner your share of that $1/2 Billion, use WSM-TV, the station that has expanded the Nashville Market bv better than one-fourth. WSM-TV Nashville, Tennessee Represented by Petry •WNED AND OPERATED BY THE NATIONAL LIFE AND ACCIDENT INSURANCE COMPANY il)NSOR • 11 APRIL 1959 71