Sponsor (Apr-June 1959)

m the towering pride south arolina EASTERN AMERICA'S TALLEST TV TOWER 1526' 'IS-TV with o new 1526' TOWER. rhich went into service in January, 1959. covers MORE of the South Corolino markets, BY FAR, then any other television station plus coveroge in adjoining states THE Major Selling Fotee IN SOUTH CAROLINA channel 10 IS -TV a COLUMBIA, S. C M rcpr«(cntcd nsttemWy ly mtk$. GRlfFIN. WOODWARD. INC ft I 72 AM ST i Cont'd from page 70 i receivers in homes than telephones. toasters, electric washing machines, electric clocks or bathtubs. Iln gross volume of programing service provided b\ tv is tremendous. AMST figures show. Assuming an average of ll1-. hours of dailv programing for each station on the air (excluding translators), the American people gel 7,900 hours of service per day and nearlv 3 million hours annually. Each vhf channel serves a tremendous population. Even conservative AMST estimates put the average per channel al 50 million persons. Channel I alone covers nearrj <(!7 million persons and no channel serves less 99 Hi. [nan 11 million. While the uhl channels don't compare in coverage to the vhf stations. I hex slill add up to a substantial total. One AMST exhibit showed that 71 of the 83 uhf stations now on the air bring t\ programing to an average of more than 324.000 per-ons pei able but AMST is not in favor of letling uhf channels go unless an "appropriate number of v's is gotten in exchange. AMST is particularly opposed to the proposed shift to an all-uhf tv system. The result of such a shift, WIST showed using data from the TASO studies, would be to re mow good quality tv service from '2W, of the total area of the U.S. And this iconservative, for it assumes the cover | age factors of low-hand uhf only. Actually, an all-uhf service would include high-band uhf stations alsoand the latter provide less coverage! than low -band sen ice. The comparison, which described! specifically the coverage lost if a| uhf station on channels 14 to 40 were substituted for even operating "v. pointed up the fact that some state would surfer more than others. Fori example. VI' , of Iowa would lose hi service. M1)', of Mississippi and 34^n ol Arkansas. WIST conceded that under theol reticallv good conditions uhf signaU illllllll!llllllllllllllllllllllll!ll!lllllililllllllllllllllllllllll!!lll!ll!ll!ll!!l!lllllli RELATIVE NUMBER OF TV CHANNELS IS SMALL No. ol channels allocated to non-government service between 2o and 890 mc. l'v broadcasting Othei services fota] Vhf NUMBER OF CHANNELS ASSICNED Uhf Total 12 7(1 82 1858 [06 220 1 1870 176 2346 0.6% 1 1.7% 3.59! ..I i\ to total Though tv takes up well over half of the non-government spectrum space between 25 and 890 mc. in terms of channels assigned it has only 3.5% of the total number. Note that in the vhf portion of the spectrum, tv has a mere 0.6% of total llllllllllllllllllllllllllllllllllll III channel. Stations now operating on nine ol the channels have a circulation of more than a million persons per channel, while stations on channel 22 alone cove] more than 2 million. Nielsen Coverage Service No. 3 was cited hv WIST as a measure of the audience which regularly tunes uhf. This showed thai as ol last spring about 12 million persons were regularlj receiving uhl service, \ VIST did not cite figures on uhf as an argument that uhf should be retained. Its position thai the current allocation table should be reworked SO that more vhf channel be avail could get out far. But it was point) out that rugged terrain, dense ami built up cities cut down the fie I strength of uhf signals considerabl Furthermore, uhl suffers from techn cal disabilities at the receiving en It is harder, for example, for a ul home antenna to boost the incoinii signal than for a vhf home antenn The transmission lines between a tenna and tv set lose more streng from a uhl signal than from a 'S I Finally, the group maintained, cm assuming conversion of existii equipment from vhf to uhf poss there i no assurance it would provii a picture acceptable to the viewer. J SPONSOR 11 APRIL 195'