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for every 10 "food dollars" spent in
Indianapolis Trading area . . . there
are $14 spent in its Satellite Markets.
More mouths to feed mean more money being spent for groceries . . . and there simply are more people in the Satellite Markets than in the 18-county Indianapolis Trading Area. That's why this big Mid-Indiana television market is different . . . you can cover all of them with WFBM-TV.
Where else will you find satellite markets that are 33",, richer and 50 "0 bigger than the Metropolitan Trading
only basic NBC coverage of America's 13th TV Market — 760,000 TV homes.
INDIAN A POLISMajor retail area for 18 richer-thanaverage counties. 1.000.000 population— 350.600 families with 90°<, television ownership!
Zone itself? Where else do you find such a widespread area covered from one central point . . . and by just one station with no overlapping basic affiliates of the same network ?
WFBM-TV dominates Mid-Indiana, because it is the only basic NBC outlet penetrating this market. Nielsen Coverage Study §3 confirms these facts . . . and we're proud of our ARB. Let us show you how to test regional marketing ideas with amazing results.
Represented Nationally by the KATZ Agency
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11 SATELLITES-Each market within WFBM-TVs verified coverage ... Marion • Anderson . Muncie • Bloomington
• Vincennes • Terre Haute • Danville, Illinois • Lafayette • Peru
• Logansport • Kokomo.
BASIC NBCTV AFFILIATE
•ONSOK
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