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miniated characters for tv — Maujjie Mucins, who lia been live ii Canada l<>r Pennington l<>i some
imc.
Test campaigns lor their books are
low going on in five radio and t\
narkets. I hi'\ will also use newstapers ami billboards, and have plans i o push with |ioini (d purchase reiateial in bookstores as we'll as theii »ther non-book outlets.
Pennington Press is a subsidiarj >l Merrick Lithograph) of Cleveland.
■ampaigns:
• Italian Swiss Colon) Wines
as swung into a full-scale spring ampaign to promote all of its wine
pes in 35 top markets. The plan-: eav) concentration ol evening tv. ia full sponsorship, 00 and 20-secnd spots, I.D.'s and daytime raio. \ total of more than 12.000 ra10 -pots and 2.000 t\ spots will be ired during the campaign. Vgenc) :
onig-Cooper, Harrington & Miner.
• Melnor Industries will feature s newly-designed garden sprinkler
\ ia spol l\ in 27 mai ketS, w illi a
campaign to run through the >piinL'. V.genc) : Smith Greenland.
• \\ . F. Schrafft's X SonCorp., cand\ manufacturers, will make ii how in network i\ via NBC TV's Jack Poor Slum. The hu\ resulted from Schi affl s recent spot t\ promotion in selected markets for \ alentine s Daj . The present campaign will continue through Christmas. Agency: Richard K. Manoff,
New 1 oik.
Winners: Ray-O-Vac recentl) held a "Radio Announcer's Pop Ten" contest lor all announcers on the L29 stations carrying ii schedule. The
top two: Charle) Greer, from \\ \KI!. Ucron, and Roberl Luek. Ktil . Monolulu.
Strictlj personnel: Mark W. Cresap, Jr.. elected president and
chief executive officer andGwilymA. Price, chairman of the hoard of Westinghouse Electric Corp. . . . Harry E. W holley. appointed V.p,
i^i advertising and W arren Kratzke promoted i I\ ei i ising managi i foi
\nici ii an Home I 'mil . . . Joe
Reda, John Archibald, Richard Falcon ami Richard Heffner, to
Morse Internatii mal, I nc, as at i ount executives on products ol its parent
CO. \ ii k ( hcmi< al.
AGENCIES
Roberl E. Ulen, F&S&B president, envisioning what would happen it all advertising stopped,
noted these economic factors .it a meeting ol the San I i am i-i :o \>\ Club:
1 i ( Irippling cutbacks in production
of autos ami other consume! goods;
2 i National magazine pi i< es -k\ rock
eting to $1.75 Sunda) newspapers to $1.50; 3) Mounting unemployment in industi\. business, publishing and i Please turn to page 82)
INNING BONNET is modeled by WTOP,
|Vash.) Easter contest judge Carol Le
rn, Washington Daily News women's ed.,
she holds second-place winner in lap
0NS0R
11 \i'i;ii. 1959
FIRST IN U. S. is German-made antenna being erected by KPLR-TV. St. Louis. Here Siemens technician Max Becker congratulates Kenneth Hildenbrand, station eng. dir. Shown with them at site, technician E. Kloppa
DAFFY HATS contest at WCAR, Pittsburgh netted these zanies modeled by d.j.'s (I to r) Pete Shore, Jim O'Neil and Jay Michael. Winner walked off with prize of $25 chapeau and personally conducted shopping tour
PUCKER UP says Patsy Puetz (cente) as she prepares to demonstrate technique that won her title of "Most Kissable Lips" in recent contest staged by KING. Seattle. Station disk jockeys Pat Lewis (left) and Ray Briem (right) and runners-up study the winning approach. Shown on the table nearby are some of the thousands of lip imprint entries sent in by listeners