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Marketing tools, trends, news, in syndication and commercials
FILM-SCOPE
II APRIL 1959 The influx of tobacco money into syndication will put a new look on the three
c»yright 1959 big categories among national spenders in 1959.
sponsor You can tell a great deal about the changing complexion of film spending by scanning
publications ino. the station lists of the biggest national spenders in these three leading categories in syndi
cation:
1) FOOD: Kellogg's in 190 markets; Nestle's in 88; Nabisco in 80; Continental Baking in 75; Carnation in 50; Pillsbury's in 30 and Armour in 20.
2) BEER: Budweiser in 90 markets; Pabst in 50 and Schlitz in 30.
3) TOBACCO: Camels on close to 100 stations; Lucky Strike on 44; Raleigh on over 20 and Tareyton on 16.
But note an entirely different distribution of syndication spending by regional advertisers as shown by this rundown of key spenders:
1) Beer: Falstaff in 66 cities; Ballantine in 36; Olympia in 45.
2) FOOD: Chain stores include Colonial in 21 markets, Kroger in 20, and A& P and Safeway in under a dozen cities each; food products include Blue Plate in 23 cities.
3) GASOLENE: Amoco in 59 cities, Conoco in 65, Standard-Chevron in 63 and D-X Sunray in 50.
There are still a number of syndication and national spot spenders who bowed out of the medium in the last year or so that are still missing.
Four big ones are Hamm's beer, Nationwide insurance, Wilson & Co. and Heinz.
CBS Films appears to be trying to break away, in part, from the formula of the action-adventure show backed by the endorsement of a law-enforcement agency.
Four series on the current shooting schedules are on such diverse subjects as art, diplomacy, Broadway entertainment and the American revolution. Their respective titles are The Man From Antibes, The Diplomat, Theatre For a Story (on tape) and The Silent Saber.
Jt looks like there will be only four half-hour time periods a week available for syndication this fall between 7:30-11:00 p.m. in three-station markets.
Here's what's shaping up for local control, all between 10:30-11:00 p.m.: Monday and Wednesday on NBC TV stations, Tuesday and Saturday on ABC T\ affiliates, and nothing on CBS outlets.
But you can expect a repeat of what happened this season: stations putting syndication into those same nighttime slots as network shows folded in midseason.
These two major syndication transactions came out of Missouri agencies latl week:
1 i Budweiser renewed NTA's U. S. Marshal for a second year in 90 markets througl Gardner of St. Louis.
2 i D-X Sunray expanded its buy of ITC'a N. Y. Confidential to 100 cities via Potts \\ Ilmi \. Kansas Cit\ .
73 SPONSOR • 11 APRIL 195'