Sponsor (Apr-June 1959)

Record Details:

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WRAP-UP {Cont'd from page 75) other advertising-related industries, and 4) Mass departure of t\ personalities from the daih tv fare to toll tv. The meeting ended on an April Fool note when newsboys distributed a special!) -prepared front-page of a San Francisco paper headlined — "Ad Prohibition Repealed." Agency appointments: Volkswagen, with estimated billings at SI million, to Doyle Dane Bernbach, for about !i0' , of the advertising budget, and Fuller & Smith & Ross, for the rest, with the West German automobile co.'s truck division . . . Chase & Sanborn Coffee, billing approximately $8 million, from Compton to JWT . . . Guest Aerovias Mexico, to Vdams & Keyes (formed b\ the merger of Burke Dowling Adams with St. Georges & Keyes) . . . Mead. Johnson & Co., for its institutional advertising, to Kastor, H,C,C & A . . . The Chicago. Milwaukee, St. Paul and Pacific Railroad Co., to JWT . . . The Rock Cit\ Tobacco Co. of Canada, Ltd., for its Craven "A" and Sportsman brands, to MaeManus, John & Adams . . . The White Shield Co.. distributors of WOCTIP5 FOR BEST COVERAGE IN THE NATIONS 47th TV MARKET (Davenport, Iowa — Rock Island — Moline, Illinois) A comparison of coverage of TV stations in or overlapping the Davenport — Rock Island market area as reported in the Nielson Coverage Service No. 3 — Spring, 1958. Station WOC-TV Station A Station B Station C Station D TV Homes 438,480 398,600 340,240 274,990 229,260 Monthly Coverage 308,150 278,900 275,160 208,300 156,340 Weekly Circulation Daytime Nightime 263,430 226,020 229,710 153,540 127,240 288,750 258,860 260,190 191,010 146,620 w > ol II 1 Palmer Prnidcnt 1 rnesi ' s.injcn ^ Pu Shaffer s.iin Manager i 1 'Tin. Woodward. Im Eiclusivc National Reprevntalivej Till Ol INI (Mils DAVENPOM , ,OWA III 1 II MHIKI 1 ^ channel MOIINI III 1 SS 1 Mill INI -to--J WOC-TV is No. 1 in the nation's 47th TV market — leading in TV homes (438,480), monthly coverage and weekly circulation — day and night — as reported in the Nielson Coverage Service No. 3, Spring, 195.H. Tor further tacts and latest availabilities, call your PGW Colonel . . . NOW! WOC-TV Dovenport, Iowa is port of Cenlrol Broodcosting Co., which also owns ond operates WHO TV ond WHO Radio. Dcs Moines, lowo drugs and vitamins, to Kilter. Sandford, Price & Chalek, New Yorl . . . American Dairy Association of Iowa, to Truppe, LaGrave and Reynolds, Des Moines . . . The Lerner Sleep Shops, billing about siim.. 000, to the Zakin Co., New YorH People on the move: Rohert Burton, v.p. in charge of the Chicago office and G. T. C. Fry. \ .p. of the Detroit office, to senior v.p.'s at K&E . . . Rohert Bode and Donald (rihhs, to senior v.p.'s at Kudner . . . Paul Freyd becomes director of marketing at BBDO . . . James Egan, Rohert Hayes and Harry Ireland, to senior v.p.'s at D,C,S&£ . . . Milliard Graham and Joseph Furth. to v.p. s in the Chicago office and Anthony Gee, to media director in New York, of EWR&R . . . Arthur Sawyer, to media directoi of Johnson \ Lewis. San Francisi . . . Ed Krein. to v.p. and account supervisor of Western \dvertising Chicago . . . Alvin Kahaker. v.p. and director of West Coast radio and t\. to general manager of the Los Angeles office of Compton . . . Leonard Andrews, to v.p. and creative director and Madeline Brown to i media director of Clarke. Dunagan & Huffhines, Dallas . . . James Summers, to executive v.p. ol Harold Cabol \ Co., Boston. Add personnel moves: Frank H. Leonard, appointed public relatione director of Dancer-Fitzgerald-Sample . . . Douglas (.allow, to executive assistant in the research department of SSC&B . . . Mel Tenenbaum, to radio t\ director of Jack T. Sharp Advertising, Cleveland . . . Sidnej Koss. to merchandising and promotion director of Robin. Lee \ \rnold. Beverl) Hills . . . John Forney, t' executive \.p. and Arden Moser. t. media director of Robert Luckie c\ Co., Birmingham . . . Howard Fish er, named v.p. and account executw and Sheldon Kaplan to radio l\ director at Roger & Smith Vdvertis ing, Dallas . . . Hal Dickens, to tin merchandising department and Myi n a MeCaule) and James Man tin to copywriters at Tatham-Laird. Chi cago . . . Barrj Blau, Edwh Greenblatt and Byron (aildts. t the creative staff of SSC&B . . . Bar bara Downtain, to publicity dim lm of Powell. Schoenhrod c\ I la1 Chicago. ! ■ ■ 82 SPONSOR 11 m'uii. 195