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76.2% of Des Moines Listened to Radio
and more Listened to KRNT Radio than all other stations combined!
During and following a traffic-crippling snowstorm in Iowa last month (March 5th), public demand for information about impassable roads . . . concern for whereabouts and welfare of relatives was critical!
Fortunately, most people in this area have learned from past experience that KRNT always provides service to fill these personal needs. They knew that KRNT would help, and a thousand business executives, school principals and individuals used KRNT'S aired-telephone interview service with the familiarity of daily routine.
TOTAL RADIO
in Des Moines
Represented Nationally by THE. KATZ AGENCY
The fact that KRNT is the preferred source of help and information in times of emergency stands as proof of KRNT's image of dependability in the minds of people in Central Iowa. Obviously, KRNT has earned this recognition with long-standing excellence in public service . . . reliability that is vital in all selling! KRNT advertisers know this. They used twice as much KRNT Radio in February of 1959 as in the same period a year ago. It's no wonder that most people listen to, believe in, and depend upon the COMPLETE radio station in Des Moines, KRNT TOTAL RADIO!
According to another recent survey (when there was no emergency) ... a depth study by Central Surveys, Inc.,
KRNT RATED AS THE TOP DES MOINES STATION:
• MOST PEOPLE LISTEN TO MOST
• MOST RELIABLE NEWS
• MOST BELIEVABLE PERSONALITIES
SPONSOR
25 april 1959