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Marketing tools, trends, news, in syndication and commercials
FILM-SCOPE
2 MAY 1959
Copyright 1959
SPONSOR
PUBLICATIONS INC.
The 1959 fall programing sweepstakes has started: close to 30 new shows will be offered with the mystery-delective type of show setting a main trend.
Here are the shows these distributors will be selling, in some cases trying the network route before putting the show in syndication:
ABC Films: The Racers (A) and Simon Lash (M).
CBS Films: Silent Saber (D), House on K Street (M), Diplomat 1 1)), Man From Antibes (M) and Theater for a Story (D).
CNP: Provost Sergeant (A) and Pony Express (A).
Flamingo: Deadline (D), Juvenile Hearing and Rendezvous with Adventure (A).
ITC: Interpol (M) and Ding Dong School.
MCA: Coronada9 (M).
Official: Western Union, Police Station, International Detective, Criminal at Large, Anchorage (D), Mustang, Snowfire, Thoroughbred and What Are The Odds?
Bernard Schubert: Mr. and Mrs. North (M) and Counterspy (M).
Screen Gems: Stakeout (A), Undercover Car (M) and Seven League Boots (A).
Note: (A) indicates action-adventure, (D) drama, and (M) mystery-detective.
A Schwerin study on regional likes and dislikes in program types came up with data that may mean more headaches for syndication selling.
A two-year study done in New York and Kansas City showed a big difference in attitudes towards Westerns, and smaller differences on other program types.
Here's how strongly, or otherwise, viewers favor these program types, in two sample markets :
NEW YORK KANSAS CITY
TYPE
Westerns Comedies Mysteries Dramas
28% 41% 40% 46%
48% 46%
47% 46%
Incidentally, in May Schwerin will also go into the Los Angeles area in regular regional tests on preferences.
You can expect United Artists to make the plunge into syndication selling within a month.
With a sales nucleus composed of Phil Williams, formerly of ABC Films, and Kurt Blumberg, ex-lTC, UA-TV will be ready for regional operations, although there's not yet a field syndication force of any size.
The Dennis O'Keefe show or the Vikings, each now making network rounds, ma\ lie I lA'i first for syndication, but it's also possible that Hudson's Bay and Miami Undercover will be pitched at local-regional buyers.
Four late evening half hours a week will open up for syndication on AB<: TV affiliated stations this summer when John Daly moves from 10:30 p.m. to 6:45 p.m.
While Wednesday night will remain network, the other four nights will be open lor new tvndicated shows and off-network runs: WABC-TV, New York, for example, will put llescue 8 and Behind Closed Doors into 10:30 p.m. slots.
58
SPONSOR
2 m*y 1959