Sponsor (Apr-June 1959)

Record Details:

Title:
Sponsor
Date:
Apr-June 1959
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1959)
Leaf #:
000411
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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Which of the following words describes each of these radio stations: Friendly? Unfriendly? The special qualitative survey below, prepared by PULSE, is mighty revealing. A rousing majority of Washington, D. C. area residents found us friendly — scored us far higher than any other radio station in the market. And far fewer respondents had no reaction at all to WWDC. Q.E.D.— we're known and liked. Q.E.D.— this friendliness will rub off on your product! AH figures indicate percentages Radio Washington WWDC REPRESENTED NATIONALLY BY JOHN BLAIR & CO. WWDC 77.8 2.4 19.8 Sta.A Sta.B Sta.C Sta.D Sta. E Sta. F Sta. G Friendly 63.1 33.2 50.5 30.0 36.3 49.8 59.9 Unfriendly 2.4 2.2 1.0 .8 3.4 1.2 1.0 Don't Know 34.5 64.6 48.5 69.2 60.3 49.0 39.1 PONSOR • 2 MAY 1959 63