We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
WRAP-UP
NEWS & IDEAS PICTURES
HERITAGE OF THE CLEVELAND INDIANS, recorded, for the first time, on this longplaying disk is presented by creator Charlie Getz (r), p.r. dir., KYW, Cleveland, to (I to r) club's gen. mgr. Frank Lane; Amer. League pres. Joe Cronin; club's board chmn. William Daley
HERE'S HOW IT'S DONE. Ted Steele, of WMCA, New York airs a private broadcast at the Memorial Center for Women. Demonstration was a result of a winning Center letter on why he should do his show there during the recent Conelrad civil defense test
ADVERTISERS
Colgate will be expanding into the proprietary and ethical drug business.
The company's first move in this direction will he with proprietary items, followed by the acquisition of a "small ethical drug house."
Campaigns:
• Warner-Lambert's Fizzies, the
effervescent soft-drink tablet introduced in mid-season last year, is launching "one of the most intensive saturation tv campaigns ever aimed at the children's market." The promotion, to run through 31 August, will include local children's shows such as Popeve. Little Rascals. Robin Hood and Bugs Bunny, plus CBS TV's Contain Kangaroo. In all. a total of 225 stations in 120 markets will he used, to be backed by print. Total ad budget: $5 million.
• American Motors began driving its Rambler into the homes last
GETTING INTO THE ACT: Post Master James Smith (I), carrier Ed Hollerman search the mail for WCAE's (Pittsburgh) "Hidden Hide Away'' cards — station's latest contest
• ^jp*y^Af^jp|^|
<H
!( ^^tBWwJ
' uS
"^' B^H
3JQ
1 »■
K~flBt*"' *
~
,jm
.
£ m
Bl*
i ]k_
^K^J^HI^I ^^^^^ff
FOR
YOUR V
IEWING PLEASURE. This
giant tv screen b
edecked with Southern belles,
won
KFDM-TV,
Beaumont, Tex. first priio
in th
e Neches
River Festival float parade
SPONSOR • 2 MAY 1959 |