We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
WHAT WOULD YOU DO
IF YOU RECEIVED 6,137 BIRTHDAY GREETINGS?
Torey Southwick of KMBC-KFRM acknowledged each one by mail . . . and mapped the towns to show his program's coverage!
Thirty-nine months ago, radio listeners to KMBCKFRM were first captivated by a new personality on these pioneer Kansas City stations. His name: TOREY SOUTHWICK who, with his sidekick, OF Gus (a second voice done by Southwick), launched his "Time for Torey" program from 7 to 9 a.m., Monday through Friday. On these same five days, he does the "Torey Southwick Show" from 3 to 4:30 p.m.
A speech major from Wayne State University, Detroit, Southwick added to an already-established morning program format of tuneful, wake-up music, time signals, temperature reports, news and sports, that indefinable element known as "personality", to make his shows the most listenable in Kansas City. His afternoon show features the "Top Ten Thousand Tunes" with selections from the best current albums and the old standards.
Listeners love his programs . . . advertisers clamor for spots on his shows . . . people consider OI' Gus an actual person. The Mayor of Kansas City chose this program as the ideal spot within which to air his daily "Morning Report" to his many neighbors in Kansas City, western Missouri and the state of Kansas.
Recently, KMBC KFRM celebrated Torey's birthday — and 6,137 listeners sent friendly birthday cards to him.
"SOUTHWICK SHOWS" STACK UP SALES AND SATISFACTION!
Torey's shows fit precisely into our KMBC-KFRM programming concept: to entertain, to inform and to serve. So that you may appreciate the terrific impact of advertising via KMBC-KFRM on this important 17th market, write us for Torey's own mail map showing origins of his thousands of cards.
These two little ladies sandwich OI' Gus are Torey's daughters, Tt left, and Gayle. The girls have I doing Daddy's Show on Chris morning the past two years loving itl (OI' Gus loves the art tion he's getting here, tool)
Check NOW on "Avails" . . . Get KANSAS Coverage FREE!
Get on one of the two "TORRIFIC" TOREY SHOWS as soon as possible, and spread your message throughout the powerful KMBC-KFRM BONUS range (western Missouri and ALL of the state of Kansas.) BUY KMBC, GET KFRM FREE! Call your colonel at Peters-Griffin-Woodward, Inc., today for Torey!
Note how closely KMBCKFRM coverage fits huge Kansas City trade area os defined by industrial econ ■ omists of 10th District Federal Reserve Bank. Nearly 4 million persons — more than 1 Vi million families — with buying power exceeding $6'/2 billion annually!
. Trod. ».«> Coi*'og» ' KMIC KFftM
Basic
ABC
Affiliate
KM BC ojf Kansas City KFRM fa the State of Kani
The Heart-of-America's TOPularity Stations
L^IWlRf* T\/ Kansas City's Most Popular
. . . told Ul tdeVtiiOft, tU SWUUJ U tO iMVI D W V , and Most Powerful TV Static