Sponsor (Apr-June 1959)

Page scan 000432 from Sponsor

Record Details:

Title:
Sponsor
Date:
Apr-June 1959
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1959)
Leaf #:
000432
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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FOR INCOME Louisiana's second market in size is first in buying power. The $6,455 TBI per household in Baton Rouge is several lengths ahead of New Orleans and Shreveport. To sell Louisiana, buy advertising in at least two markets — the right two. Buy 2 in Baton Rouge. NBiC ABC m \m M M ►::< ►::< VA i i BUY.* — . WjA W A ^^m^7 W A wAm ■ A A '** JIB 11 ■ 1 J II ' ■ ^^ ^^S^ST'' BATON ROUGE in LOUISIANA . no BUYING INCOME (Metropolitan Area) BATON ROUGE, LOUISIANA TOWER lOOl FT POWER 1 OO OOO WATTS REPRESENTED BY HOLLINGBERY RICH $5796* BATON Shreveport ROUGE >cu'ce: SM Su'vey 959. Effective buying ncome pe' hOuS' $567 New Orleans