Sponsor (Apr-June 1959)

Page scan 000435 from Sponsor

Record Details:

Title:
Sponsor
Date:
Apr-June 1959
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1959)
Leaf #:
000435
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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A good SALESMAN is more believable . . . and so is a good STATION! CITY people, farmers, everybody believes a sincere, established salesman more readily than a fasttalking Johnny-Come-Lately. This is exactly why WHO Radio sells better. For generations W HO has been known and respected throughout Iowa — and Iowans believe what they hear on WHO Radio. \\ e make every effort to keep this confidence by providing them with outstanding professional programming — the best in news, sports, entertainment. As a result, more Iowa people listen to WHO than listen to the next four commercial stations combined. And they BELIEVE what they hear! Next time you consider radio — radio with the same outstanding qualities you demand in a salesman — remember to ask PGW about WHO, the very best there is in Iowa radio! WHO for Iowa PLUS ! Des Moines . . . 50,000 Watts Col. B. J. Palmer, President P. A. Lovet, Resident Manager Robert H. Harter, Sales Manager HB Affiliate 4 WHO Radio is part of Central Broadcasting Company, which also owns and operates WHO-TV, Dei Moines, WOC-TV, Davenport Peters, Griffin, Woodward, Inc. .V itmn.ii Re prcstiil.it n t * SPONSOR 9 MAY 1959