Sponsor (Apr-June 1959)

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IN SOUTH GEORGIA AND NORTHWEST FLORIDA . . . A NEW MARKET since Mar. 19th! WALB-TV's new 1,000 FOOT* TOWER has almost doubled the effective WALB-TV market in this area ! (Tallest in South Georgia and North Florida) • GRADE B POPULATION NOW IS: 730,600 • GRADE B TV HOMES NOW ARE: 126,200 Wriie for new coverage map! ALBANY, CA. CHANNEL 10 WALB-TV Raymond E. Carow, General Manager Represented nationally by Venard, Rintoul O McConncll, Inc. In the South by James S. Aycrs Co. One Rate Card NEWSMAKER of the week Dean of air comedy Goodman Ace and tycoon Charles (Revlon) Revson got together last week to do 20 specials on CHS TV at an estimated S7 million. Admen ponder what the alliance of King Com us and King Midas will produce. The newsmaker: Owlish-eyed, cigar-chewing Goodman Ace is due to become a producer again for the first time since his Easy Aces was a kingpin in network radio. No one knows more than he about writing broadcast humor. What Benchlej \vas to print and movies. Ace is to radio and tv wit. On the other hand, admen are quick to point out, bossman Charles Revson doesn't take a back seat to am one in the business of getting and turning a tv audience into profit. His amazing product empire Now writing for Como, Goodman Ace (r) will produce Revlon specials next year stretching from head (Satin-Set) to toe (Esquire Boot Polish i haa expanded lariieb through an uncann) selection ol 1\ tare. So these admen speculate on how friction-free will be the meshing of such two great minds from different world-. Provided sparks are at a minimum, the acquisition of Good) \<e l>\ Revlon could he Kevson's biggest coup, hike Revson, Vce has consistent!) breathed the "sweet smell of success. " Born in Kansas Cit) 60 years ago, Vce worked his wa\ through a journalism course at the local junior college b) selling shows, became a reporter on the Kansas C.it\ Post, married his high school sweetheart, lane Sherw I. in 1927. When performers on a local radio station failed in show up one da) in P'2!!. \ce and .lane ad-libbed a skit on bridge which caught on. The $10 for that initial effort parlayed into hundreds of thousands as he moved on t<> become air media's higheal paid writer and most recentl) keystone of the Perrj Como Show on NBC T\ . Of agencies. \ce has said, "'I tell them what to do and the) sa\ 'yes5 and don't do it. Willi Revlon, the\ ma\ have to. ^ SPONSOR ') \m 1959