Sponsor (Apr-June 1959)
Reading and Downloading:
Record Details:
Something wrong or inaccurate about this page? Let us Know!
Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.
Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.
View OCR Text
We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
2. NIGHTTIME
C O
PAP
"
SUNDAY
ABC CBS
NBC
MONDAY
ABC CBS NBC
TUESDAY
ABC CBS NBC
ABC
Behind The News
vleet The Press
sust
lohn Daly News
lohn Daly News sust
John Daly I
susl
Twentieth Century
Prudential (R-McC)
Chet Huntley
Reporting
sust
Drew Pearson
Alaska
sust
(0:30-7; 5/24)
D Edwards
Amer Home
(Bates)
N-L $9.500tt
News
Bell & Howell
(Mc-B)
N-L $6.500tt
No net service
D Edwards
B&H (DDB)
DuPont (BBDO)
S--L $9,500tt
News
Bell & Howell
Pillsbury
N-L $6.500tt
|You Asked for It Skippy Peanut Butter (GBB)
|M-F $24,000
Lassie
Campbell Soup
(BBDO)
A-F $37,000
Red China
Updated
iUSl (5/10 only)
Midwestern
Hayride SUSt (5 17 Si
No net service
No net service
ABC News
D Edwards
Amer Home (repeat feed)
News
Bell & Howell
(repeat feed)
ABC News
sust
D Edwards
3enson & Hedges
DuPont
(repeat feed)
News Bell & Howell
Pillsbury (repeat feed)
ABC Ne
sust
Maverick
(7:30-8:30)
■ Kaiser Co (Y&R)
iDrackett (Y&R)
|W-F $70,000
Bachelor Father Am Tob (Gumb.) Sc-F $42,000
alt wks Jack Benny Am Tob (BBDO) C-L $65,000
'Steve Allen (7:30-8:30)
RCA (K&E)
Polaroid (DDB)
PL $108,000
Tales of The Texas Rangers
(7:30-8:30)
susl
W-F $11,000
Name That
Tune
American Home
(Bates) Westclox (5/11 & 25 only) (BBDO) L $23.000
Buckskin
P&G (BAB)
W-F $24,000
Lheyenne
(alt wks
7:30-8:30)
Harold Ritchie
(K&E)
Johnson & Johnson
(Y&R)
Armour (FC&B)
W-F $78,000
Stars in Action
sust
Dragnet
P&G (B&B)
alt
sust
My-F $35,000
The Plyrw
Show
Starrin
Lawrence '
Plymouth (C
(7:30-M
Mu-L
<1
Maverick
Ed Sullivan
(8-9) Mercury (K&E) alt Kodak IJWT) V-L $79,500
Steve Allen
ihirley Temple's Storybook
(7:30-8:30 every
third week)
J. H. Breck
(Ayer)
Dr-F $65,000
The Texan
Brown & Wmsn
(Bates)
alt
Lever (K&E)
W-F $37,000
Restless Cun
Sterling Drug
(DFS) alt
P&G (Compton)
W-F $37,500
Sugarfoot
(alt wks
7:30-8:30)
Am Chicle
(Bates)
B. .T. Reynolds
(Esty)
SV-F $78,000
Playhouse of Mystery sust Amer. Pauses For Maytime Coca-Cola
\i I .. (8-9; 5 18) ' L
Steve Canyon
L&M (Mc-E)
alt sust
A-F $44,000
Plymouth
Lawrei
Welk
Law Man R. J. Reynolds
(Esty)
General Anils
(DFS)
|W-F $41,000
Ed Sullivan
Pete Kelly's
Blues
L&M (Mc-E)
A-F $54.500t
Bold Journey
Ralston-Purina
(GBB)
|4-F $9,500
Father Knows
Best
Lever (JWT) alt
Scott (JWT) Sc-F $38,000
Wells Fargo
Amer Tobacco
(SSC&B)
alt Buick
(Mc-B)
W-F $43,800
Wyatt Earp Sen Mills (DFS) alt P&G (Compton) W-F $38,000
To Tell the
Truth
Carter (Bates)
Marlboro
(Burnett)
J L $22,000
Jimmy Rogers
L&M (DFS)
alt sust
V-L $35,000
Ozzie &H
Kodak U
alt
Quaker (
iW
3c-F t
Colt .45
Colgate (Bates)
Harold Ritchie
(K&E)
Beech-Nut
(Y&R)
|W-F $13,800
C. E. Theatre
Gen Electric
(BBDO)
Dr-F $51,000
'Dinah Shore
Chevy Show
(9-10)
Chevrolet
(Camp-E)
V-L $150,000
Voice of Firestone
Firestone
(Sweeney &
James)
Mu-L $32,000
Danny Thomas
Gen Foods
(B&B)
Sc-F $47,500
Peter Cunn
Bristol-Myers
(DCS&S)
My-F $33,000
The Rifleman
Miles Lab
(Wade)
P&G (B&B)
Ralston
(Gardner)
W-F $36,000
'eck's Bad Cirl Pharmaceuticals
(Parkson) v"-L $30,000
The Californians
Colgate (Mc-E)
alt Gulf Oil
i Y&R)
W-F $37,500
Donna I
Show
Campbell
(bbd<
alt •&G iO
Sc-F }!
Deadline For
Action
(9:30-10:30)
sust
Hitchcock
Presents
Bristol-Myers
My-F $39,000
Dinah Shore Chevy Show
Top Pro Coif (9:30-10:30)
d. nrr.lt 'I in ,\
lubber ( D1 Ires I
si; ! 10
Ann Sothcrn
Gen Foods
(B&B)
Sc-F $40,000
Alcoa-Coodycar
Theater Alcoa (FSR) alt Goodyear (Y&R) Dr-F $39,000
Naked City
Whitehall
(Bates)
Brown & Wmsn
(Batos) My-F $37,000
°Red Skelton
Pet Milk
(Gardner) S. C. Johnson
(NL&B) -F $52,000
Bob Cummings Reynolds (Esty)
alt Bulova (Ml 1 Sc-F $36,000
Accus
suit I
Deadline For Action
Richard
Diamond
Lorillard (L&N)
A V $36,000
Loretta Young
P&G (B&B) Dr-F $12,500
Top Pro Coif Open
Dcsilu
Playhouse
(10-11)
Westinghouse
(Mc-E)
Dr-F $82,000
(average)
Arthur Murray
Party
P. Lorillard
(IAN) alt
Pharmaceutical
(Parkson) L 5/18
L $30,000
Alcoa Presents
Alcoa (FSR) Dr-F $35,000
Carry Moore (10-11) [tevlon (LaRoche) L S59 000
('.• bx.)
David Nivcn
Singer (Y&R)
Dr-F $32,000
Wed M
Figh
Brown &
(Bali
Miles ('
i ID CO Sp I.
Me«t McCraw
Alberto Culver
(Wade)
I A-F $9,500
What's My Line
Kellogg
(Burnett)
alt Sunbeam
(Porrin-Paus)
Q-L $32,000
No net service
Show of The
Month
DuPont (BBDO)
(9:30-11; 5/25) Dr-L
Summer on Ice Brewer's Instltule (10-1! * 1.
Carry Moore
Kelloff
(Burnett)
alt
Pittsburg Plate
(Maxon)
•Color ghow, ttCost ii per segment. Prices do not include sustaining, pnrticipatine or coop programs. Costa refer to average show costs including talent and production. They are gross (include 15% agency commission).
The; do not include commercials or time charges. This chart covers period
'. June. Program types are indii I L) Advi nture,
An) Audience Participation, (C) Comedy, (D) Documentary, (Dr)