Sponsor (Apr-June 1959)

Page scan 000474 from Sponsor

Record Details:

Title:
Sponsor
Date:
Apr-June 1959
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1959)
Leaf #:
000474
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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This chart is THE MOST telling demonstration we have found of the audience sweep of CBS Radio Network daytime drama. The significance is very clear when programs score so high-in 7 of the toughest (and most sophisticated) markets in the U.S. And it goes on year in and year out It must be that housewives really want these programs. These are the facts. COMPETITIVE STANDING OF CBS RADIO DAYTIME SERIAL; STATIONS BOSTON 10 STATIONS REPORTED IN HOME 1 TOTAL CHICAGO 9 STATIONS REPORTED IN HOME TOTAL LOS ANGELES 13 STATIONS REPORTED IN HOME TOTAL NEW YORK 12 STATIONS REPORTED IN HOME TOTAL PHILADELPHIA 10 STATIONS REPORTED IN HOME TOTAL ST. LOUIS II STATIONS REPORTED IN HOME TOTAL SAN FRANCISCO 10 STATIONS REPORTED IN HOME TOTAL HELEN TRENT COUPLE NEXT DOOR WHISPERING STREETS Rank of daytime serial program in time period