Sponsor (Apr-June 1959)

Page scan 000476 from Sponsor

Record Details:

Title:
Sponsor
Date:
Apr-June 1959
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1959)
Leaf #:
000476
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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3. f DAYTIME C O P A Fi 10:00 10:15 10:30 10:45 11:00 11:15 11:30 11:45 12:15 12:30 12:45 SUNDAY ABC CBS NBC Lamp Unto My Feet Look Up & Live lust Eye On New York sust ABC [MONDAY CBS NBC On The Co sust Sam Levcnson Standard Brand! I Love Lucy Lever alt sust Dough Re Mi Congoleum Nairn alt sust Treasure Hunt P&G alt Lever Price Is Right Lever alt Ponds Sterling alt Whitehall TUESDAY ABC CBS NBC On The Co EUSl Sam Levenson Hover alt sust I Love Lucy Lever sust alt Gen Foods Dough Re Mi sust Treasure Hunt Culver all sust Frlgidalre alt Armour Price Is Right Lever alt Sunshine Stand Brands •; AP .* Camera Three sust Top Dollar Colgate Concentration Culver alt Lever Top Dollar _ Colgate General Food; alt sust Concentration Frigidaire Lever alt Alberto Culver Bishop Pike sust The Last Wore sust Ceorge Hamilton IV sust Love of Life sust An: it Home Prrx alt Block Drug Tic Tac Dough Ponds alt Golds oal Ceorge Hamilton IV sust Love of Life Toni alt Gen. Mills Amer Home Tic Tac Dough Stand Brands P&G Ceorge I ton I SEarew rot Tomorrow P&G Johns Hopkins File 7 Pantomime Quiz sust Search for Tomorrow P&G Be It Could Be You Whitehall Cuiding Light P&G Ponds alt P&G Pantomime Quiz sust Cuiding Light P&G It Could You Al. Culver alt -ust Armour alt P&G Pantonl Qui Mi: | College News Conference sust Eternal Light sust 5/17; 5/31 Music Bingo SUSt No net service TUMtllTS of Faith sust (5/17) News (1:25-1:30) sust No net service Music Bingo No net service News (1:15-1:30) sust No net service Music Leo Durocher's Warmup sust World Turns P&G Sterling alt Carnation No net service World Turns P&G Sterling alt Miles No net service Baseball Came of the Week various times various sponsors Major League Baseball l'ti tllies Cigars (Yi network) Anheuser-Busch Day In Court Airier. Home Foods Johnson & Johnson jimmy Dean sust Queen for a Day Ccmgoleum Nairn alt SUSl Day In Court Amer. Home Johnson & J. General Foods Jimmy Dean Llbbr alt sust Miles alt Toni Queen for a Day sust Day In Beech Goner] Di a C/4 regional) National Brewin (% regional) Genesee Brewing (14 New York) Cale Storm Show Armour Art Linklerter Stand Brands alt Lever Haggis Baggis sust Standard Brandt Van Camp Cale Storm Show Genera] Foods Beech -Nut Aimi II Art Linkletter Swift alt Toni Kellogg Haggis Baggis sust Cale Johnson Amer. Orarket FwhlS, Uifi Open Hearing sust Beat The Clock General Foods Tuni Big Payoff Colgate Beat The Clock Lever, Gen Foods. Johnson & Johnson, Toni Big Payoff ; I bods all susi Young Dr. Malone P&Q alt sust Beat Th Dracketi Armour Foods. Ho No net servio who iuu rmsti Gen. I rol n *v J, Armour, Lever, \ I r M ' 1 [l mi Toni Verdict Is Your Stand Brands Amer Home alt Lever From These Roots P&G all sust Who Do You Trust? Amona Verdict Is Your! Gen Mills alt Carnation Swift alt Toni From These Roots P&G Who I Tn Gen. Pot Bracket Le No net servici Wisdom sust (5/10 only) American Bandstand I Bl I i h N"! Brighter Day P&G Secret Storm Amer Home Prrx Truth or Consequences Ponds (L 5/18) alt Sterling P&Q American Bandstand I-over General Mills Brighter Day P&G Secret Storm Gen Mills alt Quaker Truth or Consequences Standard Brands P&G Ame Band Northan Wei No net servici Behind The News trontiers ot Faith i i 0 only) American Bandstand Mh Avi I andj Edge of Night P&G County Fair sust Sterling alt Lever American Bandstand Edge of Night I'&G Sterling alt Miles County Fair ist alt Kleinerl .list alt Lever Ami i Bant I Paul Winchell Hart/, Face Nation Ccneva Conf. sust 5/10) Now 0 10 Yean From Now Aveo i E i-l l>l. H70 00 American Bandstand co-op American Bandstand co-op Ami I Baml Lone Ranger Gen Mills Cracker Jack Frltos Co. CE College Bowl — Ommuus SUSt :>/l0) Kaleidoscope SUSt Mickey Mouse Club G [rich Bristol-Myers Walt Disney's Adventure Time co op WrclW Got Gen HOW TO USE SPONSORS NETWORK TELEVISION ti^, m i nm»n ii i' COMPARAGRAPH rrjar. I In network schedule on ilii and preceding pages (40, 41) Includes regularlj scheduled programing () May to .") June, inclusive ( with possible exception of changes made 1>\ (lie networks after pressliine ) . Irregularly sched