Sponsor (Apr-June 1959)

Record Details:

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AM & TV. San Antonio and K-NUZ, Houston, to The Katz Agency. Strictly personnel: Robert Schutte, to v.p. of Robert E. Eastman & Co. . . . Ralph Glazer, to manager of the San Francisco office of CBS Radio Spot Sales . . . Walter Schwartz, to Detroit sales manager for AM Radio Sales Co. . . . Owen Elliot, to radio-tv account executive with the Branham Co.. Dallas . . . John Doscher, Robert Bryan and Thomas Tilson, to account executives with Tv Advertising Reps. Inc. RADIO STATIONS Based on business trends during the first quarter of this year, the NAB estimates a nationwide increase of 2.5% in radio revenues for 1959 and an increase of 7.2% for tv. The estimates were made in connection with a financial survey, by NAB. of 733 radio stations and 195 t\ stations. New programing concept: A stud) on the listening habits in New Orleans by the Tarlow Associates for their WJBW pointed this out: Most did turning is done on the hour and on the half-hour. The stations innovation: Music is now aired from :58 to :<>2 and :2!1 to :32. with a five-minute news-cast featured I ."> minutes before the hour. Ideas at work: • Come fl\ a kite — was the hea\ \ on-the-air promotion used by KJOA, Des Moines for its recent "High Fl\ing Kite Contest.'' The action took place on a vacant lot. with sonic LOO youngsters participating, and three times that number turning out to view the event. • WNAX, Yankton-Sioux Citj has just completed what it terms "the largest sports event ever sponsored b) a radio station.'" The 10th annual WNAX 6-State Bowling Tournament, drawing a record 12.358 bowlers \ \ ing for $45,000 in cash prizes and $5,500 in merchandise. • A contest worth a million: WKBW, Buffalo just concluded its "Win A Million" promotion — with the winning pair set for a trip to Paris for a two-week all-expense paid vacation — worth a million francs. • WZIP, Cincinnati participated in the Home Show via a "You 11 Appreciate the Difference" booth where visitors taped their voices. A week later the tapes were aired, with prizes offered to persons recognizing their voices. • They took to the air: K-EZY. Los Angeles, to promote going on the air will invite listeners to participate during its testing period via a traveling Lighl message 50 It. long and 10 ft. high trailed behind an airplane, bearing the station call letters. • New idea for fisherman: V* OR, New ^ oik began airing a "\\ hcn-ToGo-Fishine" timetable that tells the hours when fish will or will not bite each day of the week, in salt or fresh water, and where they're located. Financial report: First quarter radio billings for Balaban's WIL, St. Louis: 1 12' ! ahead of the same period a year ago and a 109' < increase for the station on a Manh-to-March basis. Station purchases: KPAM \ KPFM, Portland. Ore., to a group of Portland people headed by F. Demcv Mylar, operator of K.RW C. Forest Grove, Ore. . . . WKIT. Inc., Mineola, Long Island, to VIP Radio Inc., owned jointh h\ Martin Stone and John Hay Whitney. Business notes: The Coca-Cola Bottling Co. of California, for a hea\ \ schedule between now and the end of the year on KYA, San Francisco . . . Plymouth-DeSoto dealers for two news segments daily on KFW B. Hollywood . . . Sports note: \S OR, New ^ ork, to air for the second season, the 1959 West Point football games. Meeting notes: The San Francisco conference on local public service programing, third industry-wide gathering held under the auspices of \\ estinghouse Broadcasting, set for 21-23 September, al Stanford I niversit) . . . \ Multiplexing Seminar at the Chamberlin Hotel. Old Point Comfort. \ a. 1-0 June. WGR 68 Selling: the Western New York radix) market WGR Radio's new fresh-air programming concept features modern album music specially selected for young adults. Carefully mixed with up-to-the-minute, frequent newscasts and top sports coverage, WGR's new concept is winning bigger audiences in Western New York. For grocery product advertisers, WGR Radio offers at no extra cost the most effective pointof-purchase merchandising plan in Western New York. Qualified thirteen week advertisers get one week of preferred position displays in Buffalo food stores, including 120 A&P and Nu-Way super markets. WGR's mobile "Studio 55" broadcasts from different high-traffic super market locations every week. For more information about merchandising and fresh-air availablities on WGR in Buffalo, call Peters, Griffin, Woodward. ^ SYMBi o II SIKVlcl T^ 1 NBC • 550 KC • BUFFALO tMHi'%. SI'iiNmii; <> mu 1959 59