Sponsor (Apr-June 1959)

Among those awarded by the Institute tor Edueation by RadioTv at Ohio State University this week: Primary School Broadcast: Tell Me A Story, KTIS, Minneapolis Intermediate School Broadcast W hats' News, WFIL, Philadelphia Personal and Social Prohlems: Escape From Cage, WCET, Cincinnati; The Human Heart, KRON-TV, San Francisco. Kudos: WSB-AM & TV, Atlanta. top honors for outstanding handling of news by the Ga. Associated Press Broadcasters Association . . . Herb Lee, of WKPl . La Crosse, grand award trophy for the outstanding promotion by his station carrying the Milwaukee Braves games, from Mathisson & Associates, Milwaukee . . . Joe Phipps, director of news opertions, WWDC, Washington, awarded for radio editorials by the National Headliners Club. Station staffers: John Sullivan, to general manager of WNEW, New York . . . Milton Klein, to become general manager of KIX, San Francisco-Oakland when the FCC approves the Crowell-Collier purchase . . . Homer Odom, to general manager • iimI Bok Reitzel, to general sales manager of kl!<>\\. San Francisco . . . Larry Roberts, to manager of K\\ 10, Moses Lake, Wash Maury Farrell. to local sales managei of WBRC, Birmingham . . . Bill Reed, to sports director at KIIOW. Denver . . . Frank Hunt, to tin sales staff. WTCN. Minneapolis-St. Paul. More personnel news: Mitchell Lewis, named national director of advertising and publicity for the McLendon Corp. . . . Mel Levine, to assistanl manager of \YI!<>\. Koanoke, Va. . . . Glenn Allen Jr., to station manager of WTAC. Flint, Mich. . . . Read \\ i-:lit. a v.p. for radio-h at .1. M. Matin-. p>ins \\ PAT, Vu York as direc I cli ••ni relations . . . Edward Hymoff, to director of news and special events )..: \\ \K.\I. New York . . . Olga lllulmi. general manager of Standmi Radio Transcription Services, resigned t" take an executive position w iili Prim ess Peai I Co. 70 TV STATIONS Latest episode in the fight by tv stations to keep community antenna systems from relaying their programs : 1 hree Salt Lake Citv stations. KUTV, KTVT and KSL-TV have filed suit against the operator of a community antenna system and a microwave relay companj to determine : 1 . I What rights broadcasting stations have in its signal, and 2) the use of such signal for commercial |)ui|)ose> without a station's consent. ARB's expansion plans, to start in the Fall, include: 1) Samples of all 3.072 U. S. counties plus Alaska and Hawaii, and 2) Total area reports by quarterhour periods for all tv markets as well as quarter-hour total area reports for the more than 500 tv stations in the country. The informal ion will be released at least semi-annually. Ideas at work: • WHAS-TV, Louisville, has come up with an audience contest to both boost participation at the studio and viewing at home. Called the "One Million Friends'" contest, it will celebrate the arrival of the one millionth visitor. Viewers partake via sending in their guesses as to the exact date and time the person will arrive. • To promote their affiliation with CBS TV. WIT1-TV, Milwaukee, rented a sky-writing plane which wrote "6" (station s channel! and "CBS — 6" over the Milwaukee Braves' County Stadium on the season's first Ladies Day. The letters and number could be seen ovei a 25-mile area. • WBKB. Chicago, has made available in sponsors of its Weather by Radar program a l!>-pagc weather booklet, lis being made up for client[in i rltasitiLr one or more i i v ■ minute periods for L3 weeks, and has. on its covers, the sponsor's name. Thisa "n" data : Majoi League Baseball is being televised, for the first time in color on a local and regional basis. \ia \\ L\\ -T. ('ineinnati . . . Another first: W JAR-TV, Providence, will televise, for the first time in that state, proceedings live from the Count) Courthouse . . . KPIRTV, St. Louis, played host recenth at a dinner honoring Richard Rogers . . . Change in call letters: Corinthians K BETTV. Sacramento, to KXTV (see Radio-Tv Newsmaker, page 74) ... WXYZ, Inc., Detroit, will dedicate its new $ 1 million Broadcast House 4 June . . . TvB is distributing some 5,000 brochures, dubbed '"Invitation" to acquaint agencies and advertisers with the many Bureau services available. On the personnel front: A. H. Constant, to the newly-created post <>f station manager for KRON-TV, San Francisco . . . Bob Guy, to program director, WWL-TV, New Orleans . . . D. Merle Gore, to sales service manager, WSPD-TV, Toledo . . . George Wilson, to merchandising and promotion director of WSTV, Inc., Steubenville, 0. . . . Saul Rosenzweig, to general sales manager, WLOS-TV. Asheville-Greenville-Spartanburg . . . William Morrison, to sales manager. KRON-TV \ I M. San Francisco . . . Howard Caldwell, to news director of WFBM-TV, Indianapolis . . . John Mayasich, to the sales staff at WFRV, Green Bay . . . Jaek Bozarth, to the tv sales and planning department and Jack Simon to staff director of Sports Network, Inc. . . . E. Leo Derrick. Jr., to promotion manager. WFMY-TV, Greensboro, N. C. More personnel news: Robert Newsham, named sales manager of W.IZ-TY, Baltimore . . . James llirsch. to director of national sales for TvB . . . Max Bice, to head KTNT-AM-TV, Tacoma . . . Bill llobbs. to local sales manager, \\ I \ \-TV, Dallas . . . Jaek Gennaro. in station manager, \\ \ FR, Green Ba\ . . . Anthony Ilcnnig. to \ .p. in charge of \ ideotape and closed circuit operations for Sports Network . . . Henry Hines. to director of advertising and promotion for WBALTV, Baltimore . . . Richard Thrall, to director ol public service programing for KDKA-TV, Pittsburgh . . . Donald Kallmann, to the local sales •^lalT as account executive at WITI TV. Milwaukee. ^ SPONSOR • 9 MAY 1959