Sponsor (Apr-June 1959)

Record Details:

Title:
Sponsor
Date:
Apr-June 1959
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1959)
Leaf #:
000503
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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Announcing ANOTHER TELEVISION FIRST FROM ARB Audience size for every U. S. TV station in every U. S. television market with . . . nationwide tv measurement! • Sampling in every U. S. county • Complete % hour viewing to every U. S. TV station • Total homes reached by every program and spot • Simultaneous coverage data for the entire U. S. • Fully automated UNIVAC" data processing Once more ARB leads the TV research industry in a dramatic new advance to be introduced in fall 1959 . . . TOTAL U. S. TV MEASUREMENT! By means of an entirely new concept ... a progressive sampling approach reaching into every U. S. county, plus electronic digesting and interpretation of data by the newest UNIVAC" . . . ARB makes possible simultaneous measurement of all TV viewing to every U. S. TV station, wherever that viewing might occur. For the first time in history, stations and buyers of time will be supplied with actual homes delivered by every one of the 500 plus U. S. TV stations separately, by each quarter-hour of the week for each station, plus complete station circulation figures showing where these viewers are. These new features will be included in addition to ARB's regular metropolitan area rating reports and audience composition studies already standard in over 150 important markets. You'll be hearing more soon about this fabulous new fall 1959 package from ARB— first with the interviewer supervised diary, first with one-week/four-week measurement, first with the all-electronic ARBITRON. and now . . . first with NATIONWIDE TV MEASUREMENT! AMERICAN RESEARCH BUREAU, INC. WASHINGTON • Road, BeltavtUe, Bid.. Wl NEW YORK • 100 I'arl; Ar, itu< . .V, w Yuri: II, N. Y., I'l.nza 1-S577 CHICAGO • ll'OT Tribune Tower, Chicago 11. 111., . LOS ANGELES • . Hollywood. Calif.. HUltuuood ." UNIVAC b Registered Trademark of Remington-Rand