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says Cecil Trigg, Pres. & Gen. Mgr.
KOSA-TV
ODESSA, TEXAS
For heavy artillery against competition, station managers swear by Warner Bros, features for the highest ratings. As Cecil Trigg puts it:
' ' Warner Bros, features play a major part in giving us a sweep of afternoon ratings. Our 'Command Matinee' featuring Warner Bros, films has the highest cumulative daytime rating in the market . , . a whopping 26.3 ARB in November!"
KOSA-TV's enthusiasm for Warner Bros, features is echoed by stations everywhere. Hardboiled sponsors sign up again and again for these top rating films. Cut yourself a juicy slice of these profits. Call us today.
u.a.a.
NEW YORK, 345 Madison Ave., MUrray Hill 6-2323 CHICAGO, 75 E. Wacker Dr., DEarborn 2-2030 DALLAS, 1511 Bryan St., Riverside 7-8553 LOS ANGELES, 91 10 Sunset Blvd., CRestview 6-5886
Tv and radio NEWSMAKERS
Alfred J. Seaman has joined Sullivan, Stauffer. Colwell & Bayles as vice-chairman
of the board and chairman of the executive committee. He comes to SSC&B from Compton, where he was executive v. p. and creative director. Seaman spent 13 years w ith Compton. He served there as cop) supervisor in 1946: manager of the print copy dept. in 1919: was elected a v.p. in charge of that department in 1950. and named creative director in 1952. After graduation from Columbia. Seaman was an a.e. at F&S&R,
Mort Green has been appointed director of tv and radio for Revlon. Inc. He will be responsible for all contacts with current Revlon programing and for the development of future programs, done in conjunction with the networks, talent agencies, package producers, etc. Green joins Revlon directl) from the creative writing field. His tv show credits include All Star Review, Colgate Comedy Hour, Milton Berle Show, and Perry Coma Show I for which be recentlv won the George Foster Peabodv Ward).
Harry Diner will head the San Francisco office of Tv Advertising Reps. Inc., as sales manager. He joins Westinghouses newlv formed representative group from KIMY San Francisco, where he was sales account executive for five years. Before entering broadcast sales. Diner was a theatrical agent with Music Corp. of America. Prioi to that, he was a professional musician and orchestra leader. He is a graduate of the San Francisco Conservator) of Music and Marin College and is president of the Marin Citillion
Richard P. Hogue ha been named v.p. and general manager of Corinthian's newlv acquired KXTV (formerl) KBET-TV), Sacramento. He was formerl) general manager of CBS' uhf'er, WXIX-TV, Mil waukee, after a year's stint there as commercial manager. Previously, lie bad spent two years on the -ale -tatf of (d>S Spol Sale-. Before joining CBS, Hogue w as V.p.
and sales manager of the tv division of Headley-Reed T\ for four one-hall years. Earlier, he was on VBC's network and snot sales
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