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Two big 'Bills' honored
Dekker of Mc-E ami Dollard of Y&R get the
Gold Key and Silver Nail awards for their contribution to hroadcast advertising
^% pair of "Bills" made it last week as media men of the year when the Station Representatives Association handed out its awards for 1959.
At a 7 Mav luncheon on the Starlight Roof of New York's Waldorf Astoria, Bill Dekker. vice president and director of media at McCannErickson, received the Gold Kc\ Award as advertising agency executive of the year while Bill Dollard. media account supervisor at ^ oung & Rubicam, took away the Silver Nail \ward ;i I inielun ei ol the \ ear.
By what routes did these admen move to these honors? Why were they voted tops in their field? What have been their relations with members of SRA?
"In the case of Bill Dekker. a station rep told sponsor, "he has always impressed me with his treatment of us reps and his understanding of our problems. Dekker s patience with and help for younger reps as well as younger admen in his own agency has been something for which he will be long remembered.'9
"Dekker runs an excellent department," said another. "He has a tremendous reputation and a lot of friends in the industry."
Bill Dollard possesses main of the same characteristics. "Dollard is hard-working, conscientious and has a great devotion to his job and the industry," said an SRA member. Said another. "He's a \er\ gracious guy, verj popular with sellers, always ready to put himself out. Besides which, if he doesn't luiv your stations, he's never averse to giving the reason w liv not.
Both the Silver Nail and Gold Kev awards are made on such qualifications not for an) single streetshaking accomplishment. Lawrence Wehh. SRA managing director who
BILL, THE TIMEBUYER: Y&R's William Dollard who copped the Silver Nail Award as timebuyer of the year
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