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by SRA
conceived the awards, explains the basis of voting: i 1 i for knowledge of
the business: 1 2 1 for inherit) : (3) for stature in the air media Held. Holli of this year's recipients filled the bill.
William ('.. "Bill" Dekker got into advertising for a verj practical rea>on. While still an undergraduate at the I niversitj of New Hampshire, he was a reporter and editor on the Manchester (N. H.) Union Leader, looked around him and noticed that the advertising stall was making more money, and promptly gave up reporting to become classified ad manager. He went on to join the national advertising department of the N. Y. Herald Tribune, then to Ted Bates as a time and space Inner, was media director for P&G.
In 1943 lie joined YlcCann-Erickson as director of radio time and station relations. \\ hen a radio/tv operation was instituted at Mc-E in 1949, Dekker was named its director. Three years later, the agenc) unified its media set-up for better planning and coordination, and Dekker was selected to head up this new unit.
Dekkers interests outside of the media world include his three children.
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For William Dollard, the Silver Nail Award had special significance. His first job was with BBDO back in 1928 and he remembers from that time the man in whose honor the award was named Frank Sih email.
Bill Dollard grew up in New York, attended parochial school and New York University. \t BBDO. he began as a worker in the accounting department, went on to become an assistant account exec, servicing such accounts as General Baking, Bon Ami and Black Horse Ale. In 1946, he went to Dancer-FitzgeraldSample as timebuyer on the Whitehall account. When the account moved in 1949. Dollard found himself out of an ad job for the first time in 20 years, remained jobless for about
BILL, THE AGENCY EXEC: Me-E's William Dekker, recipient of the new SRA Gold Key Award
SPONSOR • 16 MAI 1959