Sponsor (Apr-June 1959)
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TOTAL
TV HOUSEHOLDS
irATE a COUNTY
HOUSEHOLDS
PER CENT
NUMBER
m sm in vw \
89
7.210
'1 IOOA
S3
8.610
1 Ml ON
70
4.1 JO
\ LN VNOO
18 1
79
14.670
\\ MlllLN
u i
82
9.810
WASMNl
03.200
94
59.120
\\ \l\l.
MOO
70
5.620
« 1 SI MORI LAND
95.000
04
89.350
\\ VOMING
1 000
•
3.900
TORE
OS
60.360
RHODE ISLAND
246,900
*>2
22H.17;o
BRISTOL
9,100
93
8.420
26, :<>"
93
24,340
NEW I'ORT
18.800
17.330
PBO\ 1 1 > H N( I
176,400
■•:
163.080
\\ \sin \i; tun
B!
14.980
SOUTH CAROLINA
583,700
7S
138.780
M!|:L\ ii. i. i:
1
;::
4.070
MM \
!1,T00
711
15.790
Al.l.LN'
:; B00
57
2.180
vni.luxin
;■;
18.150
r. mm in rg
1
57
2.290
l; minw ki.i
,; ;,mi
57
3.840
Bl M FORT
7.100
71
5.060
:n
:
:■.
5.430
< VI HOI \
hi
2.010
C1I.WU.I
.",-, Mil)
86
47.500
CIIKIIOKK1
9.900
79
7.840
: eh
7"
6.170
i IIBS1 1 i.i ii I ii
I, HI
70
5.630
« I. UlENDON
04
4.200
i in.1 ETON
7.200
73
5.230
DARLINGTON
12,000
69
8.720
I'll 1 us
.. 700
71
4.750
DORl ill STEH
'
77
4.310
IKI.Ii
G4
2.360
1 \ Mil 1 l.l.l •
4.800
72
3.440
FLO K KM 1
21.100
79
16.670
(.1 ORG] TOW N
, 200
70
6.210
OREENA M.I.I
,, BOO
84
47.860
WOOD
13,300
77
10.280
11 WII'T.IN
1 urn
71
3.140
HORRl
55
9.060
IASPER
71
1.840
KERSHAW
7 1
77
5.750
I..VNVAM 1 R
9.400
70
7.140
LAI KIN
11 700
63
7.360
1,700
74
3.490
l.I'MN'i.TdN
13.200
rs
9.890
M ' ORMK K
7 -j
1.520
M IRION
71
5.680
M 1RLB0R0
6 1
70
4.820
Nl.u BURR'S
8.200
69
5.670
M.I
>;i
5.860
OB LNGETH in;
11.110
PICKENS
10.300
66
6.750
RICHLAND
noii
84
35.070
BALUDA
3.700
64
2.360
BP LRTANBI RG
12,600
79
33.490
81 MTER
1 I 000
9.710
1 N|. IN
; 000
71
5.390
NS [LTJAMKBUBG
9.100
76
6.960
TORE
22.100
76
16.730
SOUTH DAKOTA
A I IIOKA
Bl \i'i i. BENNETT BON iiommi: BROOKINGS
20O,2O0
1.200
800 2 200
132,750
570 3.670
410 1.660 3.870
BROW N
10.600
65
6.860
BRULE
1 '
1.010
u.o
too
230
It! TTK
2.300
IS
1.030
C wiriiKi.i.
SOO
45
360
' BARLEY MIX
3.500
53
1.870
CI IRK
2 200
,.-,
1.420
i LAI
3.000
N
2.620
' "I'lNi; ins
6.100
01
3.910
. ORSON
1.500
44
660
i 1 BTEB
1.600
44
710
DAVISON
5.600
3.510
DAI
3.300
65
2.160
1.500
84
960
DKW1 I
1.100
45
490
LAS
1,200
48
570
N'DS
1,700
IS
760
1'AIJ, RIVER
3.300
51
1.690
r.u LK
1.200
53
630
11 HAN'T
2. SOO
66
1.840
GREGORY
2.300
50
1.140
HAAKON
700
11
290
II AM LIN
1.900
64
1.220
HWIi
1,800
-.1
970
HANSON
1.300
63
B20
TOTAL
TV HOUSEHOLDS
STATE & COUNTY
HOUSEHOLDS
PER CENT
NUMBER
11 MUHNi.
500
44
2211
Ill i MIL'S
60
2.090
HUTCHINSON
3.400
75
2,550
in hk
700
B
410
i LOKSON
'
40
200
ii ii vi'LD
1.000
53
530
HIM S
10
300
KLNGSBI IIV
2,
70
2,040
I. IKE
81
2.420
LAWRENCE
5.600
43
2,420
LIN. 111. \
3,700
87
3.220
111 M \\
55
610
\M (MIL
2, 100
80
1.930
M nil BSON
■ 1.700
II
750
\l WISH M.|.
-.inn
...,
1,390
ML'AUK
43
990
MELLETTE
310
MINER
1,700
1.120
MINNI.II Ml 1
27.400
HI
25,750
M 1
2,700
80
2. 1711
PENNING PON
M nun
64
12,810
PERKINS
1.700
IS
760
POTTER
100
II
570
ROBERTS
3.400
...
2,240
9 \MU MIS
1.400
64
890
SHANNON
1.800
51
920
SPINE
3.100
54
1,680
an \m.i:y
Mill
19
390
SI l.l.l
700
II
310
nun.
1.300
51
660
TRIPP
2.700
56
1.510
I'l HNL'Il
3.300
v
2.860
1 Mn\
3.200
87
2,780
« M.UllllTH
■ 100
15
1.080
« \.-li Ml.U'GH
200
45
'.ill
1 iNKTON ZIEBACH
i BOO COO
7". 43
3,610 260
TENNESSEE
<).'«>. 100
76
715,570
LNDERSON BEDFORD BEN PON BLEDSOE BLOT. NT
15.500 6.000 2.500 1,500
16,400
78 73 53
69
12.080 4.350 1.320 1.040
13.930
BRADLEY
9.400
75
7.030
CAMPBELL
• 11
4.810
C WNUN
2,
71
1.470
C MllllH.I.
6
57
3.910
i Ml ILK
1 1 J. in
74
8.340
CHEATHAM
2.1110
77
1.020
i HESTER
2,100
57
1.200
CLAIHollNI
1,700
52
2,430
I'l. AY
1,700
56
960
. .11 M
5.300
2.930
i
8.500
73
6,230
i ROCKETT
1 700
3.230
i 1 MBERLAND
4.700
:.n
2.370
DAVIDSON
1117.000
v.
94.740
DEC \'l'l It
1.500
53
790
in KALB
2,300
69
1.580
DICKSON
; 700
69
3.220
Dl I'll
7 900
77
6.100
PAYED TE
.; 100
72
4.380
FENTRSS
52
1.550
III \MvI,IN
6,100
48
2. 'no
GIBSON
14,500
..-.
9.410
(JILL'S
3,500
GRALNOER
51
1.490
GREENE
11 LOO
60
6.680
GRUNDY
2.400
59
1.410
11 Willi. IN
8,200
4,530
11 Wlll.i'lIN
74.000
si
62.090
HANOOI B
1.900
51
970
II MUU.M \N
4.900
64
3.140
HARDIN
4.100
2.330
HAWKINS
4.380
II I.TWOOD
69
4,050
HENDERSON
53
1.680
III Mil
5.700
54
3,11X1
HICKMAN
2.700
69
1.850
Mill .--TON
1.100
72
790
MI MI'IIHLI
2 7. "I
71
1.970
I UK SI IN
2.100
1.180
i| 1 PERSON
5,100
56
2.860
JOHNSON
61
1.640
KNil\
89
61.220
LAKE
58
1.810
LAI DERD \LE
6.100
4.400
LAWRENCE
.. in.)
56
3.610
LEW is
1.500
68
1.020
LIN. III. N
6.300
3.020
LOl DON
70
4.580
M.MINN
BOO
5.230
M.'N Mill
4.700
57
2.680
M LI .IN
3.000
68
2.050
MADISON
71
12.560
MARION
5.000
69
3.470
*L\RSUAIJ,
1
72
3.330
M M III
: i 7..1.
74
8.620
MKICS
1.300
60
780
3k til bu), uci
CHARLOTTE MARKET
i/Om ifm
COMPARE
tkm'i NO COMPARISON
THE LATEST N.S.I.
(Nov.-Dec. '58)
again
PROVES
fTTTm
(iMaiimmou... macAttme(M,
than any other Charlotte Station
TOTAL COVERAGE METRO AREA COVERAGE
of the fabulous Charlotte Market
Dollar for dollar, no other Charlotte station even closely approaches the value delivered by WIST . . . according to Nielsen, the No. 1 Metro Area station which also delivers a whopping audience outside the Metro Area.
For a rrrraling rompariton, check the Nov.-Dec. VS./. or call your nrarett I'.d.U . (olonel.
GMtfClM . . . . discover why
WIST
is your
best radio
buy in Charlotte
A BROADCASTING COMPANY OF THE SOUTH STATION
Peters. I Ihiffin. Woodward, m
Exilk r.r Natimul Rjprrartj 3910
SPONSOR
16 may 1959
67