We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
WRAP-UP
NEWS & IDEAS PICTURES
HOLIDAY WITH CHEVALIER, a special one-hour musical to be aired on CBS Radio in MidSeptember, is the topic being discussed with star Maurice Chevalier by Albert B. Richardson, Jr. (I), v.p., Chesebrough-Ponds advertising and Arthur Hull Hayes, CBS Radio pres.
SITTIN' ON TOP 0' THE MAIL: Marilyn Handschuh scans the 9,052 letters received last week by WOW, Omaha, for contest done jointly with Safeway Stores, Gold Bond Stamp Co.
AGENCIES
J. Walter Thompson will have the largest tv publicity budget ever — $100,000 — to ballyhoo the Ford hour series on NBC T\ , starting in the fall.
The network will back up this series with a record promotion budget, using minimum full-page ads in Metropolitan markets for the initial telecast.
Agency appointments: ReddiWip's Top-\\ ip. a low calorie, pressurized whipped light dairy cream introduced last year, to Kenyon & Kckhardt, Los Angeles . . . Premier brand of Francis H. Leggett & Co., recently acquired by
Seeman BrosJ, to Anderson & Cairns . . . Allegheny Airlines, to VanSant, Dugdale & Co., Baltimore . . . Fulham Bros.' Fisherman products to Charles F. Hutchinson, Boston . . . The Bunn-O-Matic Coffee Brewing Equip
CLEAN-UP D.J.'S at WRCV, Philadelphia, participate in "Clean Up, Fix Up, Paint Up" week. Sweeping the area (I to r) Pat Landon, Jack Rattigan, Ed Hurst, Joe Grady
CONFEDERATE 'WEE REBEL,' four-year old Bill Autry, pitches William Hinman of Lambert & Feasley, with the story on the station he represents — WRBL-TV, Columbus, Ga.
SPONSOR
30 m n
1 959