Sponsor (Apr-June 1959)
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control Gl store in the Bronx, New York.
The test store will include 47 RCAinslalled tv monitors fed via closed circuit with telop slides provided by food advertisers for relating seven-second exposures at peak traffic times.
\lter the free test for selected national advertisers I which begins 15 July), Store Video will develop rates which Wanner expects to range from .'!")0 per 1.000 sales transactions at the cash register, to no higher than
Campaign: Rainbow Crafts, Cincinnati is following its off-season tv campaign for Play-Doh modeling compound with a similar off-season t\ promotion for Wood-Doh, a companion modeling compound to PlayDuli. The schedule to run through 30 June on Terrytown Circus, WOR-TV, New York and CBS TV's Captain Kangaroo, will also be picked up for stations in Los Angeles, Milwaukee, New Orleans, Houston, Seattle, Cincinnati. San Antonio and Miami. Agenc\ : Farson, Huff & Northlich, Cincinnati.
UNUSUAL CIRCUMSTANCES
Make Experienced Manager of VI IK and 50,000 Watt Combined Operation in One <>l Top Dozen Markets Immediately Available. Ten vi ears in Management at >.iino < ^nation. Excellent Record and Best References. Strong on Sales. Desire* Association That can Utilize Ideal Experience and Background in Radio, Tele\ ision or Both.
SPONSOR
BOX 22
Here's TvB's estimated expenditures (as compiled by LNABAR) for the top 15 network company advertisers, followed by the 15 network brand advertisers for March, 1959:
RAN
K COMPANY CROSS TIME COSTS
1.
P&G
$4,560,200
2.
Lever
2.(.98.7(H,
3.
General Foods
2.197,804
4.
American Home
2,130,984
5.
Colgate
2,099,467
6.
General Motors
2.021,992
7.
American Tobacco
1,360,212
8.
R. J. Reynolds
1,345,731
9.
Sterling Drug
1,332.');;')
10.
P. Lorillard
1.294,028
11.
Bristol-Myers
1,148,996
12.
Liggett & Myers
1,133,141
13.
General Mills
1.123,536
14.
Ford
1.097,545
15.
Gillette
918,805
RANK BRAND GROSS TIME COSTS
1.
Anacin
$759,365
2.
Chevrolet
753,012
3.
Tide
670,776
4.
Bayer Aspirin
652.21')
5.
Phillies Cigars
566,972
6.
Kent
560,828
7.
Ford
544.1 16
8.
Camel
536,118
9.
Viceroy
532.72::
10.
Gleem
522,843
11.
Bufferin
517,692
12.
Pall Mall
498.249
13.
Dristan
171,621
14.
Winston
170.939
15.
Colgate Dental Cream 460,227
FILM
Expanded production plans for fall were revealed last week by a number of syndieators. gearing for more extensive programing operations this year than in 1958.
\mong svndicators with greatly enlarged programs blueprints are the follow ing :
• AIM! Films, with Congressional Investigatoi as the third "I it*, new shows in current production.
• CNP, unveiling Xot 1"/ Hue (original!) Provosl Sergeant) and /'o,'M Express as titles number three and foui of new sei ies in filming.
• lit. read) ing \\ hiplash plus
pilots l"i t»<> undisclosed -eric-., in
addition o> one more \ ideo-tape show.
Sales: Ziv reports Latin American sales of 22 different programs in 12 markets, totaling 124 film contracts . . . MCA Paramount's package to KONO-TV, San Antonio . . . CNP's Life of Riley sold to KP1X, San Francisco; WPRO-TV, Providence; WJXT, Jacksonville; WFBG-TV, Johnstown-Altoona; WTVT, Salt Lake City; WHDH-TV, Boston; WBRCTV, Birmingham: WRTV, Great Falls; WHBF-TV, Rock Island: KFYR-TV, Bismarck; WDAY-TV. Fargo; WLBZ,TV, Bangor: KCMTTV, Alexandria; WKRG-TV, Mobile; WCIA-TV, Champaign; and WBTV, Charlotte . . . MGM-TV feature films to WSOC-TV. Charlotte . . . WPIX's Cold War sold to KHVHTV, Honolulu; KTVT, Salt Lake City; KGON-TV, Tucson, and WECTTV, Wilmington.
More sales: Ziv's Lock-Up signed by Thorpe Financing Company in Milwaukee, Madison, Green Bav. Eau Claire, La Crosse and Wassau, all in Wisconsin; by Texas State Optical Co. in Midland-Odessa and Harlingen; by Morris Plan Sax ings and Loan Assn. in Indianapolis; and ]>\ American Savings Bank alternating with Blackburn Department Store in Amarillo. Total sales of Lock-Up reportedly cover 46 markets . . . Market list on Carling Brewing's buy of CBS Films' Phil Silvers includes the following cities: Altoona, Atlanta. Baltimore, Bay Cit\. Bellingham, Birmingham, Boise. Boston. Buffalo, Burlington, Cadillac. Cincinnati. Cleveland, Columbus. 0., Da\ton. Detroit, East Lansing. Eric. Eugene. Evansville, Flint. Ft. Lauderdale. Ft. Wayne, (/rand Rapids. Greensboro. Greenville, Harrisburg. Hartford, Houston, Huntington. Idaho Falls. Indianapolis, Jacksonville, Klamath Falls. Know i lie. Lancaster. Lima. Mcdford. Memphis. Montgomery. Nashville, Norfolk. Oklahoma Citjl Orlando. Parkersburg, Peoria, Pitt* burgh, Portland. Ore.. Rochester Y "i .. Roseberg, St. Louis, Seattle. South Bend. Spokane, Steubenvilhj S\ racuse. Tampa. Toledo, TulsJJ \\ ashington, I). C, \\ atertown, ^ akima ami ^ ounsrstown.
Programs: NTA will handle more than 200 corned) shorts as Custard Pie Playhouse, containing Mack Sennctt and oilier subjects . . . CNP as
64
SPONSOR
30 MAY 1959