Sponsor (Apr-June 1959)

signed a leading role in Pony Express to Grant Sullivan. Promotion: \l('\ T\ mailed a booklet explaining ratings services to 10,000 t\ executives . . . NTA signed merchandising contracts on Shirlej Temple features with Random House books and with Rosenau Brothers and Nanette Manufacturing, l><>tli clothing manufacturers . . . Bonded l\ Film Service distributed a 12-page booklet en film handling and print procurement. Tape: Station CHCH-T\ . Hamilton, Ontario, reports it is the first Canadian station to be equipped with Ampex Videotape units; one recorder is permanently located in a studio and b second i mobilized in a \ an. Strictly personnel: Kit-hard P. Hforan, Jr.. transfers to the CBS Film* New York office . . . Herb Pearson appointed a— i-tant sales director for Oflieial I'ilms . . . FPA industry achievement award to Ila/.artl E. Reeves . . . Ja> Williams becomes v.p. of Flamingo Films International . . . National Theatres elected Ely Landau as senior v.p.. Oliver A. I nger as lir-l v.p. and M. Spencer \,vw as v.p. NETWORKS (-BS TV this Mt't-k disclosed that Buit-k (McCann-Erickson) hatl 1 1 ■ . i ! li t > i lour 90-iiiiiiutc Ernest Hemingway specials from it for next Beason. Adding the cost of the six Boh Hope -how it will earn on NBC T\ . Buiek s hill for specials next season will run somewhat over $5 million. V> For til first time, a box office motion picture to plug a new release, has bought she radio rights to sponsor the Floyd Patterson-Ingemar Johansson heavyweighl contest 25 June. According to the 2 April Nielsen. AB( Kadio devotes more time to news and commentary programs than either of the two other competing networks. I he weekh statistics: \IH': 19 hour-, it) minuteCBS: 12 hours, 30 minutes NBC: 11 hours. 05 minutes Network renewals for NBC IN : Lever (BBDO) for alternate-weeks of ) on Bet ) oui Life . . . Buick (McCann-Erickson), For six, onehour iiol> Hope shows . . . Ford i.|\\ I i for the Tennessee Ernie Ford Shou . . . Lever (OB&M) and Speitlel (NC&K I foi The Price Is Right. Business notes at \\U. TV: Liggett & Myers, for L&M, Chesterfield and Oasis, has purchased 90 hours of l i in** for next season, calling for alternate-week on The lliisLans. Idventures In Paradise, The Untouch ables, The Rebel and /.'/</./. Saddle . . . Lawrence NN elk signed tlnueek. an exclusive radio-tA dual agreement w itli I lodge and VB( . plus a separate pa< I with VB( coveri five-j ears. It calls for one W elk t\ show a week: the Saturday night Dodge Dam e Party . Sale-, at CBS Radio: In addition to Wrigley's $1.] million renewal,! BS reports anothei half-million dollars net in new business, led b) sales to Shulton (Weslej Associates) for Father's Daj promotion, and >i»-r YOU'RE ONLY HALF-COVERED IN NEBRASKA IF YOU DON'T USE K0LN-TV! .CQC3G -5-Q. This is Lincoln. land— KOLN-TVs NCS PH No. 3. Figures show percentages of TV MM ■■■■ homes reached weekly, day or night. 1 3UE NO OMAHA STATION COVERS LINCOLN! M 350 §40 E !30 i £20 10 omiHk umoH a /><^~ onutu itino* I /*• nu.iv •OiUMi ittrio* ( ARI 19S5 195* 19S8 ■mmui urr tr Ski h/ytltta/u.uj WK20TV— CIAM) KAPeiKAUMAiOO wtio w«j-uuum;ooi*tIii CUB V.JK l.&O — CtANO tAPCS *)(' *» — GtANO um uiuv^OO WWTv — CA04L.C MO-CAN KCHN TV — IMCOIN. NEHASU One I>iu market in Nebraska is in t Inextreme East The other i Lincoln-Land — 66 counties hi", ami well-lieeleil inn taining more than II ILF tin1 buying power <>i the suite! Viewers in the extreme Eastern market spend a lut of time switching from one to another of the three T\ stations thi j liave available. In Lincoln-Land, the storj is all KOLN-TV. It' the on/j station thai ( i>\ era the area. \-k Vvery-Knodel for all the Facts mi KOI N-TV the Official Basic I BS Outlet for Smith » entral Nebraska and Northern Kansas. KOLN-TV CHANNEL 10 • 314,000 WATTS • 1000-fT. TOWtl COVERS LINCOLN-LAND — NEBRASKA S OTHtR BIG MARKIT Avtrr Knadtt. Inc . fsctvfiv* National ••p'ti«-'o*.ti SPONSOR 30 may 1959 65