Sponsor (Apr-June 1959)

Thomas F. Clark, president of the rep firm bearing his name, for $80,000. Both sales brokered 1>\ Blackburn & Co., W ashington, D. ('.. Call letters change: KLX, Oakland, the recentl) published Crowell-Collier station to KT'.W B. Thisa 'n' data: \\ IIKK. Akron, 0. has just inked a contract for 17'j hours of its nighttime programs tn one sponsor I.ujan 1 ) r i \ »•1 1 1 Restaurants . . . WCSH, Portland, Me. is making available to graduates who are members of its '()70 Club' a recording of the graduation ceremonies at their schools . . . KMOX, St. Louis is launching its "Operation Job Hunt" for students seeking summer jobs . . . W <»V Chicago and the Illinois Opera Cuild are holding their set ond annual search to discover new operatic talent awarding the first place winner $1,000 . . . The fourth annual "Radio Announcer Day" at WSAZ, Huntington-Charleston, attracted 52 of the station's sponsors to run the station from sign-on to signolT . . . \ new name for a news department: Radio-active, adopted 1>\ kl.Z. Denver. kudos: Earl Sargent, of K\\ FT. \\ ichita Falls, Tex., awarded a degree of honorary state farmer from the Future Farmers of \ineriea. Oklahoma Association ... To k\Vi . Cleveland, the 1().~>() Journalism Award for Radio Stations, sponsored bj the Ohio Male Bai Association . . . To k>10\. St. Louis, the Award of \hiit from the I nite.l Cerebral Palsj Association. Station staffers: Wendell Campbell, to v.p. in charge ol Pacific ( ...i-i -.ilr I.. i Ilk! i I elei adio Pit tun- o&o stations. Replacing him as \.p. and general manager of KFRC, San Francisco: Jack Thayer . . . Richard Calender, to -ales manager of KT'.W B, San Francisco-Oakland . . . E. II. Keown, made a v.p. of WOSY Charleston, S. C. . . . James Simons, to general salemanager of KFWB, Hollywood . . . Stephen Rooney, to general manager of W AMP, Pittsburgh . . . Robert Pettingell Jr.. to sales manager for KOB, Albuquerque . . . Bill McMahon, to program and public affairs director, WS.IM. St. Joseph, Mich. TV STATIONS Pittsburgh stations this week jumped into the gap hit l>\ the newspaper strike. For instance, W'l'AE scheduled five half-hour programs and 12 news breaks, plus an offer to '"run as main ads as time permits for viewers who advertised in the papers classified section." Station i also printing ami distrihuting some 20.000 news letters to area residents. Two TvB tabulations were released this week, showing: 1 i More than 125 different types of advertisers in 32 differenl categories used t\ in I ').">}{. I I and gi ocei j products topped the i orobined net work and spot li-t ; I'M ! topped the advei tisers li-i I See pa i (> I for top 15 networks t\ adverti* ra in March, i 2 1 Newspapers are making increased use of t\ advertising on a local level, according to i survej for TvB h\ BAR. The results: I i newspapers in II majoi mai kets purchased a total "I 705 spots during a sample week in the fourth quai ter, L958. In the same sample wee! . 19 >7. 32 new-paper bought 626 spots. Ideas at work: • An unusual bu} in t\ : \ group of merchants, to promote the Gunnison area as a fishing and hunting "I topia." have banded togethei to bu) half of Spotlight on Sports, on K.OA-TV, Denver. Reasons for buj ing into this -how : It" a program with seasonal emphasis to attract the tourist-. • WDAU-TV, Scranton held its first annual howling tournamenl for women, attracting 200 team-. Top award in the handicap division: $500 plus a team tropin. Station carried filmed highlights of the entire tournament on two special half-hour programs. Thisa "n* data: kOI.VTV. Lin WGR-TV Selling the Buffalo-Niagara Falls market repeat orders in the nation's 14th market, as anywhere else, are the best evidence of television's selling ability, wgr-tv, nbc in Buffalo, is proud that 25 national and 21 local advertisers, who have used the station continuously since it started in 1954, have renewed for 52 weeks of 1959 These, and newer advertisers, will get even better sales results in 1959, as wgr-tv continues to provide better service for more viewers in the mighty and prosperous market known as the Niagara Frontier. For best results from America's most powerful selling medium, be sure to call Peters. Griffin, Woodward about availabilities in Buffalo. n SVMBO. OF SERVICE la NBC . CHANNEL 2 A TRANSCONTINENT \ SPONSOR in \m L959 67