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says John Guider, Pres. & Gen. Mgr.
WMTW-TV
POLAND SPRINGS, ME.
The Warner Bros, library is sure-fire. These are films you can program dozens of different ways, and come up with a top rating every time. According to Mr. John Guider:
"Last year we bought half the Warner Bros, library. The results were completely satisfactory— both as to ratings and to sponsor reactions. So we just came back and bought the remaining half despite the fact that we already had the three other complete major packages. Those Warner Bros, features have certainly proved a real good buy."
Warner Bros, features offer big name stars, great pictures. Many stations run these films in several time slots, morning, afternoon and night. It's a smart way to put the whammy on competition, and profitable, too.
u.a.a.
UNITED ARTISTS ASSOCIATED, inc.
NEW YORK, 345 Madison Ave., MUrray Hill 6-2323 CHICAGO, 75 E. Wacker Dr., DEarborn 2-2030 DALLAS, 1511 Bryan St., Riverside 7-8553 LOS ANGELES, 9110 Sunset Blvd., CRestview 6-5886
."
Tv and radio NEWSMAKERS
John H. Willmarth, executive v.p. and
creative director of Earle Ludgin & Co., Chicago, has heen elected president of the agency. He has been with Ludgin for 30 of its 32 years, and has been executive v.p. since 1954. Other agency changes: George Rink. v.p. and director, was named general manager of the agency, and Ralph \\ hiting. a v.p. and director, will head the newh formed executive committee. This policy-making group will also include Willmarth. Rink and Earle Ludsin. hoard chairman.
Thomas C. Harrison has been elected a v.p. of John Blair \ Co. and head of the rep firm's Chicago office. He succeeds Clifford Barborka, Jr., who moves to New York to manage the newly formed creative and marketing services division of Blair. (See "Newsmaker of the Week." 23 May.) Harrison began his broadcasting career at WSM. Nashville. He joined Blair in L954, and was head of their St. Louis office when he left, in L957, ABC as v.p. He returned to Blair's New York office earl) th
to join is year]
staff, in L9i
ami ).) In
Adolf N. Hulr, former MBS v.p. and board member, rejoin Mutual as v.p. in charge of the newlj created special projects department. ll> purpose: to develop projects for the network's sales department. Hull entered broadcasting in 1930 a a -a l« executive with WGN, Chicago. Four years later, when the station was purchased to form MBS. lie joined the web's sales
i L945-55 lie was \.p. heading up sales. Unit left \1I!S
become u consultant for Screen Gems and l!k<) Teleradio^
C. B. "Pete" Clarke, Jr. has heen named
manage] ol Storz Minneapolis-St. Paul
station, WDGY. He is a veteran of Twin
Cities radio, having spent eight years al
various ke\ |>o-i in the area, three of them
with the Scotl Papei Co, He then joined
WTCN, Minneapolis, as account executive,
and in March, L956, when Storz purchased
\\ DGY, he became a -ale-man. Clarke was
named sales manage] in November, 1958. He is a graduate ol Bow
doin College in Brunswick, Me., married and a father ol five children.
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