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T\ and Joseph Connelly, WC \l : in New York, Frank Shakespeare, Jr., \\ CBS-TV and Sam Slate, WCBS; in St. Louis, Eugene Wilkey, k\K>\ T\ and Robert Hyland, k\l<>\: in Boston, Thomas Gorman, \\ I II: in San Francisco, Maurie Webster, KCBS; Harve) Struthers, Station Services, CBS l\ Stations Division; Hnuc Bryant, CBS T\ Spol Sales and Milton Ulison, CBS Radio Spol Sales.
CBS B.iilio introduces its own comedy hour — a la NBC — at the end of this month.
It will have, in the 7-!! p.m. weekniidit >l<>t. a miscellany ol comedians; tmong them \ml\ Griffith, Burns and
Allen and Bob and Ba\ .
R. J. Reynolds ranked as the No. 1 advertiser in network radio with most broadcasts, according to a Nielsen national radio index covering four weeks ending 10 May.
1 ho Nielsen breakdown Eor that
pei iod, based on total home br< ladcasts delivered on all radio networks:
mi m
1 1 < • M I
NO.
B DCSTS
. 'i
HI 1 l\ 1 Rl U
IIWK \H\ 1 R 1 1^1 R B'DI S 1 S
(III III)
1
R.J. Reynolds
320
159,884
_>
Ex-Lax
225
122. in in
3
( Jeneral Foods
L80
1 15,868
1
Brn.S Wmsn.
L69
109,799
5
Lew i 1 [owe
17(1
108,512
(>
Pepsi-Cola
211
in 3,1 105
~
Bristol-M) ers
122
IH2.27I
8
\mei. Motors
lid
68,309
9
1 ludson \ ilaniin
L90
68,243
in
Midas
105
63,947
11
Stewai t-\\ arner
ill
62,308
12
California Packing
III
55,093
13
1 .elm \ Fink
(.1
50,490
1 I
Colgate
60
39,901
15
Lever
16
37,930
16
General Mills
88
36,503
17
Longines-\X ittnaue
r 67
33,929
18
Chevrolet
111
33,531
19
Bun \mi
90
32,893
20
Parker Pen
40
31,600
Fall sales and renewals
on net
work i\ : Mm •■,!,!. \|K I \ i . foi the third straight yeai I" Kaiser I \ M! I h iili Dracketl I ^ &H I also participating . . . slnm oj the Month (CBS I \ i also lui the third straight \ eai h iili Du Pont I BBDO), on< e i month specials i" run in addition t<> Du Pont's June {Hyson Show, I BS T\ . . . Circle Theatei (CBS I \ i, w ith Armstrong I BBDI )) foi the tilth season on alternate Wednesdays . . . \eu show : Goldie, ~t a i i Bett) rlutton, to debul I < Ictober, 88:30 p.m., CBS TV, for General Foods (B&B).
i Km i omplete Fall picture, see page
36, ilii issue. I
Network tv sales: General Mills (Knox Reeves), Eoi half of NBC TV's I .S. -Russia track meet. 19 JuK . . . Block Drug (SSC&B I . ii. -u \BC TV daytime sponsor . . . Texaco i C\\\ i for full sponsoi ship cd' \ BC \ eu s Huntley-Brinkley Report, beginning 29 June. Program will thence be Texaco Huntley-Brinkley Report.
LET'S CUT A RIBBON. This one opened new Henderson Adv. Agency building in Greenville. Miss S. C. is aided by ( I to r) Lt. Gov. Burnet Maybank, Howard Mclntyre, agency v.p.-sec. and James Henderson, pres. I
COOL, MAN, COOL! Mail carrier Harry Steiner gets personal attention of Jim Butler (I). KMOX, St. Louis "Clockwatcher" and Rex Davis, news director, after delivering 527,673 entries for station's latest contest
SEVEN MEN, SEVENTH ANNIVERSARY:
KBIG, Catalina celebrated its seventh year with these seven men who joined the station when it was originated (I to r) are Bob McAndrews, John Poole, Wayne Muller, Carl Bailey, Bill Dalton, Joe Seidman, Alan Lisser
BIG SOUND FROM BIG MOUNT. D.j. Dick Conrad of WEOL, Lorain County, O., does remote of his show astride parading elephant to promote station's new sound
65