Sponsor (Apr-June 1959)

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I Hl-,.| niafl ulii •t, ' " T\ and Joseph Connelly, WC \l : in New York, Frank Shakespeare, Jr., \\ CBS-TV and Sam Slate, WCBS; in St. Louis, Eugene Wilkey, k\K>\ T\ and Robert Hyland, k\l<>\: in Boston, Thomas Gorman, \\ I II: in San Francisco, Maurie Webster, KCBS; Harve) Struthers, Station Services, CBS l\ Stations Division; Hnuc Bryant, CBS T\ Spol Sales and Milton Ulison, CBS Radio Spol Sales. CBS B.iilio introduces its own comedy hour — a la NBC — at the end of this month. It will have, in the 7-!! p.m. weekniidit >l<>t. a miscellany ol comedians; tmong them \ml\ Griffith, Burns and Allen and Bob and Ba\ . R. J. Reynolds ranked as the No. 1 advertiser in network radio with most broadcasts, according to a Nielsen national radio index covering four weeks ending 10 May. 1 ho Nielsen breakdown Eor that pei iod, based on total home br< ladcasts delivered on all radio networks: mi m 1 1 < • M I NO. B DCSTS . 'i HI 1 l\ 1 Rl U IIWK \H\ 1 R 1 1^1 R B'DI S 1 S (III III) 1 R.J. Reynolds 320 159,884 _> Ex-Lax 225 122. in in 3 ( Jeneral Foods L80 1 15,868 1 Brn.S Wmsn. L69 109,799 5 Lew i 1 [owe 17(1 108,512 (> Pepsi-Cola 211 in 3,1 105 ~ Bristol-M) ers 122 IH2.27I 8 \mei. Motors lid 68,309 9 1 ludson \ ilaniin L90 68,243 in Midas 105 63,947 11 Stewai t-\\ arner ill 62,308 12 California Packing III 55,093 13 1 .elm \ Fink (.1 50,490 1 I Colgate 60 39,901 15 Lever 16 37,930 16 General Mills 88 36,503 17 Longines-\X ittnaue r 67 33,929 18 Chevrolet 111 33,531 19 Bun \mi 90 32,893 20 Parker Pen 40 31,600 Fall sales and renewals on net work i\ : Mm •■,!,!. \|K I \ i . foi the third straight yeai I" Kaiser I \ M! I h iili Dracketl I ^ &H I also participating . . . slnm oj the Month (CBS I \ i also lui the third straight \ eai h iili Du Pont I BBDO), on< e i month specials i" run in addition t<> Du Pont's June {Hyson Show, I BS T\ . . . Circle Theatei (CBS I \ i, w ith Armstrong I BBDI )) foi the tilth season on alternate Wednesdays . . . \eu show : Goldie, ~t a i i Bett) rlutton, to debul I < Ictober, 88:30 p.m., CBS TV, for General Foods (B&B). i Km i omplete Fall picture, see page 36, ilii issue. I Network tv sales: General Mills (Knox Reeves), Eoi half of NBC TV's I .S. -Russia track meet. 19 JuK . . . Block Drug (SSC&B I . ii. -u \BC TV daytime sponsor . . . Texaco i C\\\ i for full sponsoi ship cd' \ BC \ eu s Huntley-Brinkley Report, beginning 29 June. Program will thence be Texaco Huntley-Brinkley Report. LET'S CUT A RIBBON. This one opened new Henderson Adv. Agency building in Greenville. Miss S. C. is aided by ( I to r) Lt. Gov. Burnet Maybank, Howard Mclntyre, agency v.p.-sec. and James Henderson, pres. I COOL, MAN, COOL! Mail carrier Harry Steiner gets personal attention of Jim Butler (I). KMOX, St. Louis "Clockwatcher" and Rex Davis, news director, after delivering 527,673 entries for station's latest contest SEVEN MEN, SEVENTH ANNIVERSARY: KBIG, Catalina celebrated its seventh year with these seven men who joined the station when it was originated (I to r) are Bob McAndrews, John Poole, Wayne Muller, Carl Bailey, Bill Dalton, Joe Seidman, Alan Lisser BIG SOUND FROM BIG MOUNT. D.j. Dick Conrad of WEOL, Lorain County, O., does remote of his show astride parading elephant to promote station's new sound 65