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Ideas: ABC T\ issued this week a promotion piece dealing with the impact of American Bandstand. It's dubbed " \ilult \\ indow on a TeenVge World.""
Network tv programing notes:
Cut gate Western Theater, starring a liosl of I lo||\ wood actors, will replace The Thin Man 3 Jul) through 4 September. NBC TV ... On the Specials Front: Gene KelK and Victor Borge will headline the Pontiac Star Parade series of eight one-hour
specials on NBC TV next season.
Strictly personnel: Allen Ludden, to director of program services for seven CBS-owned radio stations . . . James Larkin, to Western sales service supervisor for ABC TV Network Sales . . . Arthur Heeht. program promotion and merchandising manager for the advertising and promotion department at CBS Radio . . . Resignation: Leon Cagan, as director of Latin American operations for NBC International, Ltd.
Get full Coverage
u/COfv
W J AC-TV
in the JohnstownAltoona area
Why settle for WFBG-TV's 28.1 share of audience when WJ AC-TV covers the market like a circus tent with a 71.9, sign-on to signoff, all week long? You get ALL the audience you're paying for
when you buy WJAC-TV. . . „„ „ , „
Figures from ARB, November, 1958
TOP 30 SHOWS ON WJAC-TV
JohnstownAltoona Trendex, Feb., 1959
TVJUte/lMa.
VENAN0O
25Zotmote
coveiaae,
The competition just can't touch WJAC-TV. Leading its nearest competitor by nearly :( to 1, it's easy to see Ilia! WJAC-TV is the one to buy—the one thai delivers the audience.
SERVING MILLIONS FROM t j ATOP THE -'.111 GHENIES
SOMERSET ""^"N* /HAMPSMIBt a '
Ask lor lull details from HARRINGTON, RIGHTER & PARSONS, INC.
ADVERTISERS
The Richard Hudnut division of \S arner-Lamhert is gearing for a tv saturation campaign on (^uick Home Permanent nationally this August.
It was not made clear In the com] pan) this week whether am of the time \\ ill come from barter.
Campaigns:
• The Indemnity Insurance Co. of North America has launched a three-day barrage of 10-second radio "teasers" (18 per da\ I throughout Pennsylvania, calling attention to Sunday newspaper announcements of the company's new auto policy. Agency: N. W. Ayer.
• Shulton's liridgeport line of insecticides will get an eight-week campaign this summer on CBS and NBC Radio. Agency: Wesle) \ •■ ciates.
• Purina Dog Chow will run a new consumer promotion this summer, which breaks nationall) this Tuesda) (23). The advertiser's pan ticipation in The Rifleman and Leave it to Beaver will be hacked by 20second l\ spots on 1 70 stations, \genj cv: Gardner. St. Louis.
Still the leader: Hainm's beer, on top for the second consecutive month, in ARB's May survej of best-liked t\ commercials.
The runners-up: Piel's, Ford, \lkaSeltzer. Hand\ \nd\. Winston] Dodge, Post CcnaU and a tie for Chevrolet, Falstaff and Stag Beer.
Personnelities : Eliol S. Howell, to v.p. in charge of marketing of QTips and Practical Electric Product! . . . H. B. lloiis.li. v.p. in charge of \\ ilson & Co. s Ulied Product groun . . . Helen Kaufmann. from \h Cann-Erickson to Revlon in marked in, -2 research . . . Clenn Vnderson to advertising manager. Morton Chemical . . . Robert Skead, mar] kctin" coordinator, \-S-M Products.
AGENCIES
Vgenc} appointments: The North*
am Warren Corp.'s Cutex line of lipstick, nail polish and manicure items. billing sl million, to Doherty, Clifl
66
SPONSOR
20 .n m: 1959
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